Your logo is often the most ubiquitous element of all your branding efforts and communications. It appears on products, brand assets, marketing collateral, official communications… the list goes on. Join us in this article, as we give you 10 Precious Tips on Creating Amazing Logos That Make An Everlasting Impression – Decoding the Logo Code.
Sagi Haviv is a partner and logo designer at Chermayeff & Geismar & Haviv, this independent New York-based graphic design firm is responsible for many of the most famous logos of all time, including those for Mobil Oil, Chase bank, PBS, NBC, Showtime Networks, NYU, National Geographic, and Barneys New York. The firm most recently designed the new logo for Animal Planet. Check out Sagi’s new online class Designing Brand Symbols: The Principles & Process of Making Logos that Last.
If you are an entrepreneur or a small business owner who just had a great idea for a new brand, you should definitely start thinking about your logo. However, you should always remember that there are some things to keep in mind when designing your logo. Here are five logo design sins to avoid. In this article we discuss Top 7 Logo Design Sins You’ll Want to Avoid.
Are you struggling to design a logo that really reflects your brand? Are you having trouble with creating something that distills your company personality into a memorable, recognizable graphic “byte”? Well, you’re not alone. In this article, we take a look in detail of How To Infuse Your Vision Into Your Logo Design?
Over the past few years, companies have tried their absolute best to stay ahead of their competitors. They make use of marketing strategies and blueprints to develop their brand and product image, use digital marketing to drive more traffic to their websites and work hard to gain the attention of the customers. Continuous development of their products and services followed by a strong online marketing strategy earns them a strong position in the market and in the heart of the customers. In this article, we are going to be looking at Optical corrections every logo designer should know about
Are you a hand letter artist who wants to improve your letter forms and script lettering? or maybe you want to learn more about the art of creating custom letterforms? Then we have the perfect online course for you to lean just that. The course is taught by UK hand lettering artist Ian Barnard who is passionate about typography and creating custom lettering and as he explains
“learning the wonderful craft of calligraphy. It’s amazing what can be achieved when we make stuff with our hands”
Dive into this course and learn how to Level-Up Your Script Lettering! With Ian Barnard.
To capture a brands personality and make it stand out above the competition it needs an eye-catching logo that is not only representative but also identifiably unique, memorable, adaptable and timeless. In this article, we take a look at The Art of Logo Design
In this article, we take a look at the History and analysis of successful logos and to understand what makes a great logo great, tips on how to make great logos.
Michael Cherkashin is an award-winning Graphic Designer and Creative Director in this article he shares his thoughts on logo design and how anyone can implement these practices to have a great logo for generations to last:
Logos are essential for every business. It’s a representation of their brand, which is why companies pay lots of money to hire people who can create an excellent logo for them. If you want to be a logo designer, you need to start by taking a graphic design course. Doing sketches and doodles isn’t enough to become successful in this field.
Here are some good reasons why taking a graphic design course is beneficial for future logo designers:
A logo is not just a fancy image that companies or organizations etch on their products and other visual marketing tools they have, it is a very important part of a business or organization’s reputation management. In this article we share 7 Characteristics of an Impactful Logo Design.