In this article we discuss Why Study Logo Design and How it Helps Create a Successful Business!
What is the first thing that comes to your mind when thinking of brands like Nike, McDonald’s, Starbucks, or Apple? While their products make a good impression, it is their logo that remains the most memorable.
In short, a brand’s logo plays a crucial role in how a brand is perceived. There is plenty of business out there for designers who can provide companies with innovative logo ideas.
If you are a student wondering whether studying logo design is worth your while, we have created a guide here that can help you with some tips.
Why Study Logo Design?
For students considering a career in design, logos can be an interesting product to learn about. For the untrained eye, the logo design might appear to be too simple or effortless a task. However, in reality, it requires some heavy lifting and brainstorming to come up with unique ideas that set the brand apart.
In fact, once you start working on logos, you might realize that it requires more time than you imagined. As such, let us start by offering you a tip. You might want to make a list of academic platforms that you can use to pay someone to write my paper for class assignments. This way, you can find more time to dedicate to a creative task like designing without having to get distracted by fast-approaching deadlines.
Moreover, these days, many brands choose designers who offer package services that include logos, brand identity, merchandise and so on. So, if you intend to work with a design company or establish a business yourself, learning how to design logos can be extremely handy.
So, how does learning logo design actually help you create a successful business? Contrary to misconceptions, logo designing is not merely about the final product. It requires working on the concept of your brand in order to create a design.
In short, learning logo design can help you in the following ways.
1. It helps you Identify Your Brand Identity.
It doesn’t matter whether you are designing a logo for your business or for a client, the first step in creating a successful product is to understand your brand identity. In fact, many business owners are not even aware of what they want to communicate via their brand until they think about the logo.
So, logo design allows you to evaluate the brand and draw the right information out. Here are some aspects that both the designer and the client can learn in the process:
- Why does the brand need a logo?
- How would you want the brand and the logo to be identified?
- What is the brand’s unique proposition?
- How do you want customers to describe the brand?
As you can see, these are not entirely design-related questions. However, this helps the brand owner to define attributes so that you are well aware of what they are looking to convey through your logo and via your brand’s identity.
2. Helps You Identify the Uses of Your Logo
Logos have evolved to become much more than mere prints on products. Today, these can play a crucial role in marketing and promotional campaigns. By learning logo design, you will get more involved in the ‘application discovery’ phase.
At this stage, you can help the business determine where the logo would be used. This further influences the colors, shapes, and even the software used. For instance, if a brand intends to use a logo only in a large format, then you can make the design more detailed.
On the other hand, if it has to be printed on various materials, such as on clothes, digital prints, ceramics, and more, it needs to be scalable and in vector format. If you are to create responsive logos that work across multiple platforms, then you need some solid knowledge about logo design to work it out.
3. Design Based on Requirements
If you know nothing about logo design, you might be tempted to use design software that generates tons of designs at once. There is nothing wrong with this approach. However, chances are, there might be other logos that are similar to yours.
In other words, nor will your logo be unique entirely, nor will it offer the value proposition of your brand. That said, you can visit these sites to get some inspiration, though.
4. Using Logo Design Software
Your business needs a logo in a digital format that does not lose its quality on any medium. This is where your business could benefit the most if you have learnt logo design.
Depending on your style, you might have a rough sketch of your work or a basic design on your digital pad.
However, you need to refine these using the right software. The most commonly used tools are photoshop or Illustrator. This allows you to play around with different colours, treatments and develop different mockups.
If you do not know how to use such software, you will be missing out on the flexibility it allows. E.g., you can play around and consider different varieties of the same design. You can even try the logo on different products and see how it would look before you sample them out. By learning the art of logo design, you can use the technical knowledge to your advantage.
5. Learn Different Logo Formats
The final files of your logo have to be saved appropriately because you are going to be using it again for the foreseeable future of your business. You will need to know how to work with vector files, layered PDF files, and how to use transparent backgrounds.
All of these require design and technical knowledge. Of course, you can work with a third party. However, you will find yourself having to hire someone every time you need your logo printed out in any format.
6. Save Some Money or Make Some Money
Lastly, and perhaps most importantly, logo design also teaches you the basics of different design software. In other words, you will learn skills that can be used when designing marketing campaigns, promotions, social media posts and more.
If you are a small business owner, this will allow you to meet many of the design needs by yourself. There will be no need for you to rely on experts to manage your requirements for any digital graphics. Usually, hiring a design team can be incredibly expensive if you want top-notch work.
On the other hand, you can also set up your own logo design business and offer services to others. Don’t worry, there will always be brands seeking to create new logos or revamp their existing brand identities.
Fortunately, you do not need to invest in a college degree to learn logo design these days. You can teach yourself by following video tutorials or even signing up for an online course.
As you can see, logo designing can be pretty complicated, especially if you do not have any background knowledge. Whether you are pursuing logo design as a career or as for the sake of your business, it can offer you many advantages. After all, a successful logo has the power to turn out to be a brand’s identity itself.
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*TIP – Looking to learn logo design? We recommend the Logo Design Online Masterclass, it will teach you how to plan, design and execute logo designs. The course has also had great feedback from the design community.