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How Can Your Business Measure Brand Performance?

How Can Your Business Measure Brand Performance?

While it may seem like the least fun side of marketing, performance tracking, data analysis, and campaign optimization are crucial steps for a successful campaign. These give you useful information on your brand’s success in the market and let you know when you’re going in the wrong direction.

But, in order to track your brand’s performance in an effective manner, you need to know which metrics to follow and analyze. In fact, measuring too many metrics, of little relevance, is quite a common mistake, even for bigger brands. In this article we discuss How Can Your Business Measure Brand Performance?

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How Does Welcome Email Series Help with Building Brand Awareness?

How Does Welcome Email Series Help with Building Brand Awareness?

We all know that welcome emails are essential. The very first interaction with new clients sets the tone for all the further communications. We need to win at this Stage as there may be no second chance to “talk” to new customers. Which is why we need to work thoroughly and use only the best welcome email templates for our welcome series. In this article we take a look at How Does Welcome Email Series Help with Building Brand Awareness?

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10 ways to motivate your team in the office

Ways to Motivate Your Team in The Office

From the onset of the business, until its liquidation, teams play an important role. In order to get things done and keep the operations of business flowing. It is not possible for a single individual boss or an individual to manage the tasks on his own and this is where teams play an important role. In this article, we take a look at 10 ways to motivate your team in the office.

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3 rules for branding your freelance business

3 rules for branding your freelance business

A brand isn’t something you create or control, but you can try and shape it with style, imagery and succinct messages (tag-lines). A brand is the perception of your company before they’ve spoken to you. And it’s important for a freelancer, because growing your business relies on people recommending you to others that have no idea who you are.

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