Run Studio Run is a book that details how to manage and grow a small creative studio. The first edition was successfully funded on Kickstarter and available for purchase through Extracurricular Press in May 2018.
Run Studio Run is a step-by-step guide that helps you look at your studio critically—as a business as opposed to an artistic endeavor. You will establish goals and paths and how to reach them. You will see that the more of your business you can commit to process, the more you will free yourself up to do the work you really love.
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Many of you have transitioned from being full-time employees to freelance workers, but during that transition, you lost some direction. You may have been spending more time on client work than planning your own future, but we have some easy tips to help you get ahead while freelancing, even if you feel behind.
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Digital marketing is, in essence, the act of promoting through the online medium. Instead of stores, we have websites that don’t just sell products, but they also “sell” information, usability, and design.
Continue reading “Content vs. Design – Which Should Come First?”
Graphic design—you may think the profession is all about art, but the reality is much different. All professional graphic designers have at least one story about a “hellish” client. Client demands can get in the way of a designer’s creative process, making things complicated. It might be unpleasant, but putting up with difficult clients and delivering as ordered is part of the job. Graphic designers, thus, should master the art of compromise.
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A freelance niche refers to a small segment of the total market that buys freelance services. This can be defined as a “horizontal” segment, usually focused on a particular service, like “Logo Design”. And a “vertical” segment, focused on a particular sector of an industry, like online retail. Ignore broad service segments (horizontal), because nobody seeks out services. They want to solve their problems. Instead, I’ll try to convince you to focus on the problems of a specific industry (vertical). The goal is to spend the least amount of time winning work, and more time billing.
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Any retail expert can tell you how important an excellent product packaging design is for your business. A good product is indeed important for business, but if you do not have any unique and innovative retail packaging design, people will fail to notice your products. In this article we discuss 5 Amazing Retail Packaging Tips That You Cannot Ignore.
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Are you tired of working at the same company without having the opportunity to really make a big leap in your career? If yes, you are probably thinking about starting your own graphic design business because it’s the only natural way to move on. But this process is not so simple. Read on to find out more about starting your own graphic design business.
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Starting an SEO business is not a walk in the park. It takes commitment and hard work. However, if you are sick and tired of a nine to five job and you want to try your hand at being your own boss, doing something you actually like without paid holidays (or holidays for that matter), and reaping all the rewards in the end, then an SEO marketing business could be the thing for you.
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Working out how much you cost is easy. But how much you should charge is a little more complex. There are many ways to charge for the work you do, but in my opinion there is only one way. If you want something more scalable than your average freelance business, you should charge for the value you created. So the question is How Much Should a Freelance Designer Charge? let’s take a look at how you can calculate your rates.
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All businesses want to boost their leads, increase conversions and sales, and get more profit. But not all of them actually realize that it is the power of their brand that gets all these things done.
Indeed, your brand and communication with your audience are extremely important for lead generation. Some big brands have flawless branding strategies that help with their consistency in generating more leads each year.
Take a look at some of these best lead generation strategies that will boost your leads and sales in 2019.
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