Do you feel like you’re not getting the most out of your company logo design? Perhaps it’s outdated or maybe it was designed poorly to begin with. In this article we discuss How To Create Effective and Appropriate Logo Design.
It may be time for you to turn your unimpressive logo into a fantastic work of art by considering a revamp. Today we’ll be going through when it’s time to redesign your logo design and how to do it right the first time.
If you want to transform your logo, keep reading to find out how.
Before we jump in for those who want to learn more about: What is a Logo Design? You will find this article very informative.
When You Should Consider a Logo Redesign
Some people decide on revamping their company logo when it’s not necessary. You will only need to redesign your logo if you feel it’s not benefiting your company as it should.
To assist you, we’ve given you three aspects to think about before you decide to redesign your corporate logo.
Is the Logo Outdated?
If your company was founded and developed as long as 30 years ago and you still have the same logo you’ll notice how old it looks compared to new competitors’ designs.
Back then digital colors weren’t as bright and the line work was somewhat pixelated.
Unless you want to have a vintage aesthetic, you may want to redesign your logo so it looks fresh and relevant.
If you’re simply updating your interior design company logo you don’t have to change the entire look of it. Simply refresh your design by adding crisp line artwork, high resolution colors and streamlining fonts.
Is it Too Complex?
If you’re not aware of logo design theory you may want too many elements in your company branding. This can make the logo look too complex which isn’t ideal for printed media.
It’s important to opt for a professional’s opinion on the correct way to structure a corporate logo.
An expert in logo design will know exactly which elements will work for your image.
Is Your Company Expanding?
Small startup businesses typically opt for basic logo designs that are simply used to build their brand awareness. But when your company starts expanding many aspects of your business will change.
You’ll offer additional products and services and your mission will be altered to accommodate the growth of your business.
Therefore you’ll need a logo that perfectly encapsulates the evolution of your company.
The Difference Between Logo Redesign and Refresh
So now that you know when it’s time to spruce up your logo how do you want to do it? Do you want a completely new design or do you want to simply refresh your existing logo? Here’s the difference between the two.
You will also find this article interesting about: The difference between Logo Design, Visual Identity, Branding?
Redesigning a Logo
Redesigning a logo is an extremely dramatic approach and is typically used to replace most of the elements of the existing logo. This may include changing the color of the branding, shortening or lengthening the company name or altering the mascot to something relevant to your audience.
This logo revamp approach is suitable for startup businesses where the previous design wasn’t fully established yet.
Refreshing the Logo
Refreshing the logo is simply enhancing all the features and elements of the existing design such as color, line work, shapes and fonts. It’s a less dramatic approach than a complete redesign.
This method is suitable for outdated logos for companies that are already highly established and don’t want to lose their recognizable branding.
How to Transform Your Logo and Get it Right the First Time
Transforming Flat Logos
Flat looking logos aren’t ideal on any digital platform. Simply adding some shading, low lights and highlights can create depth and make your logo pop.
Use Chevron’s logo revamp as an example. The previous logo had thick black font with two flat blue and red color Vs. In the current design the blue and red Vs look like folded ribbons because shading was added to the shapes, resulting in a more stylish creation.
Streamline the Design
Bulky looking designs can seem more organized by removing one or two elements from it. The previous design from Domino’s pizza had two dominos but now it only has one. The logo now looks professional and neat.
Change Some of the Shapes
Some shapes can either be removed or added to make a logo look more appealing. For example, Pepsi’s old logo had a rectangular border around it. Now it has no border and the circular logo is less cluttered and more defined.
Shift Fonts and Shapes into a New Position
You can make a simple yet effective change by rearranging the position of some of the elements of the logo. Tilt your font so you can add more detail around it without over cluttering the design.
You can also move your shapes for a more systematic look.
So do you think your logo could do with a revamp? Get the advice of a professional logo designer to help you with the transformation so you can get the most out of your next marketing campaign.
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Alice Scott is a passionate writer and blogger who specializes in topics related to digital branding, blogging, and online business. She loves having Churros with her cat Chubby and morning walks.