Are you looking to create a brand that can stand the test of time?…Is this something that you would like to lean on line in the comfort of your own surroundings?…This online course is for you! as you can learn it from Strategy specialist Mark Pollard. Let’s dive in, and you can Learn Brand Strategy: Build a Business That Lasts.
This class exceeded my expectations! – Really really loved this class! Extremely helpful and engaging. It simplified the whole process and inspired me to get moving and work on my own strategies. Excellent teacher and excellent video quality.
Luiza Eberhardt
Table of Contents
Using Mental Frameworks as a Visual Way of Helping You To Get Your Ideas Down and Clearly Displayed in Front of You on Paper
About This Awesome Class
In this 45-minute class, Mark shares a unique and insightful approach to building and understanding brands. Using a pen and paper, Mark breaks down every brand into three categories—Product-centric, Customer-centric, and Vision-centric—and draws out frameworks for understanding how brands can develop and thrive within each. Successful brands need a bit of all three, but as the class progresses Mark shows how one of these types of brands continually outperforms the rest and shares how to move your brand towards this model.
Throughout the class Mark shares a number of mental frameworks for you to help get your ideas down onto paper and has compiled them into a worksheet. Use them as reference, jumping off points, or start writing directly on them.
Share your initial thoughts, notes in the frameworks, or final Brand-on-a-Page in the Project Gallery. We’d love to see what you’re thinking!
You can download a worksheet to follow along and learn how to write out your brand on a single page to distill it into clear and concise terms.
Key frameworks include:
- The Pyramid of Advantage: prioritize your brand’s attributes
- Persona Cards: determine your brand’s target
- 5 Essential Questions: uncover your unique offering
- Brand-on-a-Page: boil your brand down to its core
Whether you’re a freelancer, marketer, small business owner, or entrepreneur getting your brand off the ground, this class will give you a deeper understanding of brands, businesses, and quite possibly yourself. Afterwards, you’ll be well on your way to creating a meaningful and authentic brand.
With our unique 2 Months free premium Skillshare offer, you can signup today take this class and many other free of charge, and cancel after your free 2 months. But we are so confident that you will not want to cancel as Skillshare is packed with other really great courses for you to learn from.