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6 Instagram Marketing Strategies To Increase Brand Awareness

6 Instagram Marketing Strategies To Increase Brand Awareness

In 2016, Instagram made a major change to its algorithm and started showing users posts based on presumed interest instead of ranking the posts in chronological order. This made the game more complicated for brands. In this article, we share 6 Instagram Marketing Strategies To Increase Brand Awareness.

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How to Improve Your Product With Usability Testing

How to Improve Your Product With Usability Testing

It’s challenging to create a product that people adore. You may think you know what your customers want, but there are times when you are lost. You can spend weeks developing a product you think is ideal, only to discover it is not a good choice from the customer’s perspective. In this article, we discuss How to Improve Your Product With Usability Testing.

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Evergreen Content - How to Create The Content That Your Readers Love

Evergreen Content: How to Create The Content That Your Readers Love

SEO (search engine optimisation) tactics are all well and good. But they only work up to a certain point. After that, you will have to depend on the raw strength of your content to guide the readers in and make sure they stay there. In this article we discuss Evergreen Content: How to Create The Content That Your Readers Love.

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Everything You Need to Know About Brand Positioning

Everything You Need to Know About Brand Positioning

Brand positioning should be every business owner’s concern because the way customers perceive your business greatly impacts your success. Regardless of the industry you’re in, ensure you figure out a suitable brand positioning strategy for your business. In this article we discuss Everything You Need to Know About Brand Positioning.

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4 Must-Have Marketing Strategies for Local Businesses

4 Must-Have Marketing Strategies for Local Businesses

It can be challenging to develop effective marketing strategies as a local business, in an increasingly online world. This is a place for older tried and true marketing methods, but more and more businesses are using increasingly creative ways to reach the locals. In this article we share 4 Must-Have Marketing Strategies for Local Businesses.

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