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How to Develop a Branding Strategy to Build your Business in 2019

How to Develop a Branding Strategy to Build your Business in 2019

Branding has never been more important. In 2019, strong branding is key: whether you are a major company, a small business, a startup or a social media influencer looking to build a personal brand. In all these cases, having a strong brand is critical to successfully growing your business and meeting your goals.

In this article, we look at the what, why and how of creating a branding strategy which will help you to grow your business in 2019.

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Strategize Your Way To Get More Consulting Clients!

Strategize Your Way To Get More Consulting Clients!

The business consultancy industry is at it’s peak. In the United Kingdom, the consulting industry has an estimated value of £9 billion, and the potential to earn big from working as a consultant is undoubtedly high. So it’s no wonder that more and more people want to jump on the wagon and grab this one big opportunity to financial freedom.

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Best Lead Generation Strategies You Should Try in 2019

Best Lead Generation Strategies You Should Try in 2019

All businesses want to boost their leads, increase conversions and sales, and get more profit. But not all of them actually realize that it is the power of their brand that gets all these things done.

Indeed, your brand and communication with your audience are extremely important for lead generation. Some big brands have flawless branding strategies that help with their consistency in generating more leads each year.

Take a look at some of these best lead generation strategies that will boost your leads and sales in 2019.

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Is Your Content Hurting the Brand? 6 Tips to Fix the Damage

Are you driven by the “content is king” notion? That cliché is getting so boring that we all start to yawn when we hear it. However, brand owners and content marketers stick to it because they know it’s true. The quality, relevance, and frequency of your published content determine the success of your online marketing campaign.

But many brand owners take that “content is king” too literally. They feel like they should produce more content more frequently.

So they make serious mistakes along the way. They practically undermine the success of their brand. They negatively affect its reputation through the bad content they publish.

Are you doing the same thing?

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How to Make Your Brand Development Strategy Work

How to Make Your Brand Development Strategy Work

While having a great product is certainly a must if you are trying to make your company successful, it is only one piece of the puzzle. The same can be said for your company logo, website, social media profiles, and last but not least, your name. That’s just the material part of what makes up your brand because there is an intangible part to every business, which includes the public’s perception of your company, values it is trying to promote, as well as emotions it is usually associated with.

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Revamping Your Brand’s Content Strategy in 5 Steps

Revamping Your Brand’s Content Strategy in 5 Steps

A lot of content strategies aren’t really strategies at all. They’re just a collection of decisions that have been made over the years without an actual vision uniting them in a purpose. Even if your brand has a content strategy, chances are it’s due for a reboot. Things change quickly in the business world and it’s a good idea to reevaluate how effective your content strategy is. Here are five steps to revamping your brand’s content strategy.

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Designer Interview With Simon Manchipp

Designer Interview With Simon Manchipp

Designer Interview With Simon Manchipp

Simon Manchipp is the Executive Strategic Creative Director and Founder of SomeOne a world-class London design practice that launches, relaunches, manages & protects brands. The company was founded in 2006 and specialises in Branding including Brand Strategy and Launches.

They have worked with clients such as O2, Intel, Disney, Tottenum Hotspurs, Aston Villa, The Olympics, Tesco, Maplin, Domino’s Pizza. British Athletics, The Royal Opera House, Madame Tussauds to name a few in their impressive client list.

The company has previously won awards including Transform Awards, The Drum Marketing Awards, Brand Impact Awards and Creative Pool Awards.

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