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The Visual Language of Packaging - A Psychological Analysis of Consumer Response

The Visual Language of Packaging: A Psychological Analysis of Consumer Response

In the world of consumer goods, bespoke packaging is more than a simple protective vessel for a product—it is a communication tool that has the power to influence consumers’ buying decisions. In this article we discuss The Visual Language of Packaging: A Psychological Analysis of Consumer Response.

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How The Right Packaging Impacts Brand Identity

How The Right Packaging Impacts Brand Identity

You have a product of which you’re proud. You know you have devoted enough time and effort to develop it into the best offer you could share with consumers. There’s no way your product will fail in the market, or at least that’s the thought with which you convince yourself. In this article we look at How The Right Packaging Impacts Brand Identity

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Received a Damaged Package - Here’s What to Do Next

Received a Damaged Package? Here’s What to Do Next

Receiving a damaged package is something that most of us have encountered, even when dealing with the best delivery service in the world or shopping on an E-commerce website with the very best reputation. Finally getting that much-anticipated parcel only to find that it is damaged causes huge disappointment and frustration. In this article Received a Damaged Package? Here’s What to Do Next

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5 Amazing Retail Packaging Tips That You Cannot Ignore

5 Amazing Retail Packaging Tips That You Cannot Ignore

Any retail expert can tell you how important an excellent product packaging design is for your business. A good product is indeed important for business, but if you do not have any unique and innovative retail packaging design, people will fail to notice your products. In this article we discuss 5 Amazing Retail Packaging Tips That You Cannot Ignore.

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