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Tips For Choosing a Good Logo For Your Product Packaging Ideas

Tips For Choosing a Good Logo For Your Product Packaging Ideas

  • 31/07/2020
  • by The Logo Creative
  • Product packaging is a key marketing tool for small businesses. It helps customers identify not only the product, but also the brand in general. That’s why product packaging has to be unique, memorable, and attractive. It’s an incredible way of boosting your sales. In this article we give you Tips For Choosing A Good Logo For Your Product Packaging Ideas.

    An important component of product packaging is the logo design of your business. Establishing a good rapport with your audience becomes possible with a perfectly created logo. It can make or break your business prospects in the market.

    This post reveals how to choose a good logo for your product packaging ideas. Check out some useful tips below.

    Tips For Choosing A Good Logo For Your Product Packaging Ideas

    Table of Contents

    • Know and Understand Your Brand
    • Aim For Something Easy To Recall
    • Make Sure That The Logo Is Unique
    • Choose One That Makes Effective Use Of Colors
    • The Aspect Ratio Must Be Proportionate
    • Conclusion
      • Join The Logo Community

    Know and Understand Your Brand

    Make sure that you have a very good understanding of your brand before you set out to choose a logo design and create a copy for your product packaging.

    Keep in mind that these aspects of your packaging must reach a certain set of people—your target market and customers. You can check out an article on packaging trends for this year to find out how to better position your logo and copy.

    Ultimately, you have to review your market, brand, and business. Write down all the important details that describe them.

    Find out about your brand ideology and the inspirations your business holds for the future.

    Do you have a tough or soft brand in terms of its tone? It’s also important to know your brand’s personality. How do you want to project it amid your market and customers?

    These details will serve as your guide in choosing a logo that’s right for your product packaging ideas. They have to be ready beforehand. Consider all the essential information about your brand in picking your logo elements.

    Aim For Something Easy To Recall

    There are so many brands that are competing for the attention of your target market. Simplicity is the key if you want to be recognized.

    You don’t want to have an overly detailed design if the aim is to give prospects and new customers the chance to recall your mark after only a glance at your product packaging.

    It’s a logo design mistake that you have to avoid at all times. The logo of your business has to focus on the concept and should have a single story. Avoid complicating the trademark you’ll put into your product packaging.

    Make Sure That The Logo Is Unique

    The market and the customers of your business should develop a great and lasting first impression based on your logo design.

    They have to be mesmerized just by glancing at your logo.

    The logo in your product packaging should function by enticing your customers to try your offerings again and again. It should encourage brand loyalty after your customers’ first encounter with your business.

    The design of your logo should be based on an entirely new concept. Choose one that stands out in the sea of logos in the market.

    Making sure that your product packaging logo is unique is important to create an impression. In addition to being unique, your logo design must also be better than those of your competitors.

    Choose One That Makes Effective Use Of Colors

    How quickly and easily your brand’s message can be determined by your customers and prospects boils down to the colors used in your product packaging and logo design.

    For example, if you use blue as your logo’s main color, it sends a message that your brand evokes feelings of togetherness and intelligence. That’s the reason why most social media channels have logos in blue.

    Prime examples are Facebook and Twitter. If red is the chief color, it presents your brand as being energetic, passionate, and aggressive. That could signify that your business intends to target young consumers.

    If you want to grab people’s attention, make use of bright and bold colors. Just keep in mind that these colors also speak about the personality of your brand.

    Every color sends a unique message to your viewers or customers because each of them evokes an emotion. Yes, there’s science behind colors, and you should consider it as you choose a logo for your product packaging.

    The Aspect Ratio Must Be Proportionate

    Aspect ratio is key in any logo design. Avoid logos for your product packaging ideas that are too wide and short, or too tall and skinny as they’re generally not visually pleasing.

    It can also be difficult to use the logo in many layouts if the design’s height and width aren’t proportionate to each other. Ideally, a logo should fall within a circle or square aspect ratio.

    Rectangular proportions that are similar to a business card or a standard sheet of paper will also do.

    Conclusion

    There’s no blueprint for a flawless logo design. Arriving at something that fits your product packaging perfectly requires a lot of thinking and revising.

    However, if you take the five tips above into consideration and if you’re willing to test before implementing a final design, you’ll surely have an effective product packaging logo in no time.

    Join The Logo Community

    We hope you have enjoyed these Tips For Choosing A Good Logo For Your Product Packaging Ideas. If you would like more personal tips, advice, insights, and access to our community threads and other goodies join me in our community. You can comment directly on posts and have a discussion.

    *TIP – We recommend to Learn Logo Design with the online masterclass

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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

Amazon - https://amzn.to/3jh4p0h 

Wordery - https://tidd.ly/2VmUJt9 

Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website. 

Checkout our website book review section: 
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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
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▶️ Go for a walk 
▶️ Change scenery 
▶️ Keep a notebook handy 

What are your methods? 👍

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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
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    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

In this interview Simon shares his design journey, first ever logos he designed, his design process and insights into the logo design industry.

Be sure to check out the interview, link in bio under the designer interview section.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

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    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

Tip - Start looking at business from the outside in! 

You get what you put in!" 

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

_________________________________

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

👉 Join the newsletter: tiny.cc/thelogocreative

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

It's what happens inside of you!

Remember that you're unable to control life around you, but you can control yourself! - 

Take Action!". 

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    "Never compare your behind the scenes with other p "Never compare your behind the scenes with other people's greatest hits, never compare yourself to other people. 

Keep yourself in the game, and take control of it. 

If it’s been done before it can be done better. 

Be confident and figure it out. 

You got this!"

Andrew Marriott - The Logo Creative™

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    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

 - Andrew Marriott - The Logo Creative™

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    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

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    Big thanks to @bispublishers for sending me this b Big thanks to @bispublishers for sending me this box of goodies to review for you lovely people.

I'll be doing some videos soon of each item.

Then I'll be fully reviewing each item on our website. 👍

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