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The Visual Language of Packaging - A Psychological Analysis of Consumer Response

The Visual Language of Packaging: A Psychological Analysis of Consumer Response

In the world of consumer goods, bespoke packaging is more than a simple protective vessel for a product—it is a communication tool that has the power to influence consumers’ buying decisions. In this article we discuss The Visual Language of Packaging: A Psychological Analysis of Consumer Response.

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Benefits of Branded Packaging

Benefits of Branded Packaging

With an increasing number of businesses going digital, it’s becoming increasingly difficult for brands to stay relevant and at the top of the customers’ minds. Creating a memorable post-purchase experience for your customers is vital. Aling with selling exceptional products, you want to sell your brand as well. And the best way to do this is by using your packaging. In this article we share the Benefits of Branded Packaging.

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How The Right Packaging Impacts Brand Identity

How The Right Packaging Impacts Brand Identity

You have a product of which you’re proud. You know you have devoted enough time and effort to develop it into the best offer you could share with consumers. There’s no way your product will fail in the market, or at least that’s the thought with which you convince yourself. In this article we look at How The Right Packaging Impacts Brand Identity

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Received a Damaged Package - Here’s What to Do Next

Received a Damaged Package? Here’s What to Do Next

Receiving a damaged package is something that most of us have encountered, even when dealing with the best delivery service in the world or shopping on an E-commerce website with the very best reputation. Finally getting that much-anticipated parcel only to find that it is damaged causes huge disappointment and frustration. In this article Received a Damaged Package? Here’s What to Do Next

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5 Amazing Retail Packaging Tips That You Cannot Ignore

5 Amazing Retail Packaging Tips That You Cannot Ignore

Any retail expert can tell you how important an excellent product packaging design is for your business. A good product is indeed important for business, but if you do not have any unique and innovative retail packaging design, people will fail to notice your products. In this article we discuss 5 Amazing Retail Packaging Tips That You Cannot Ignore.

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How does your packaging tell your story?

How does your packaging tell your story?

It’s not just what’s inside that counts / Why your brand’s packaging is just as important as what’s inside

Not simply for protection or shipping purposes, your product’s packaging has a much, much more important purpose: to communicate who you are, what you stand for and what it means to your customer. In essence – your brand’s story. Read on to find out How does your packaging tell your story?

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