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7 Logo Design Mistakes to Avoid For Small Businesses

7 Logo Design Mistakes to Avoid for Small Businesses

  • 07/07/202006/07/2020
  • by The Logo Creative
  • Have you recently started a new business? Are you having a hard time coming up with ideas for logos? Are you struggling with different aspects like placement of logos and their designs? In this article we share with you 7 Logo Design Mistakes to Avoid for Small Businesses.

    You can’t ignore their importance. Logos are the starting point for efficient branding, after all. The shape alone can impact people’s perception of a brand.

    Don’t panic!

    We’re here to help you with making your new logo and we’ve come up with a few logo design mistakes to avoid. This can be a frustrating and overwhelming journey. However, we hope this can serve as a guide to helping you understand the value of hiring a professional to create your new logo design:

    First off, what is a logo design? and why are they so important for your business?

    Table of Contents

    • 1.  Making It Too Busy
    • 2.  Logo Isn’t Flexible
    • 3.  Not Using a Vector Graphics Program
    • 4.  Relying On Trends
    • 5.  Not Distinct Enough
    • 6.  Wrong Colors and Fonts
    • 7.  Unclear 
    • Avoid These Logo Design Mistakes
      • Join The Logo Community

    1.  Making It Too Busy

    Adding too many designs and features to your logo may make it hard to look at. One important thing to remember when creating a logo is simplicity. When you make everything clustered and go overboard, you take away from the quality of your logo.

    It can also throw off your target audience and make them confused about what your brand is even supposed to be. When someone looks at your logo, you want it to be memorable. One of the first things they should think of when hearing your brand should be the logo, it needs to leave an impact.

    To achieve this, you’ll want to strip it down to its basics. Bring out the essence of what you’re trying to portray. You have to cut out what’s unnecessary and keep the important factors that define your brand.

    Keep your logo clean and easy to recognize. Take a look at big named brands like Nike or Apple. If they added too many details, it would ruin its brand recognition and legibility.

    2.  Logo Isn’t Flexible

    You need to design your logo to adapt to the different changes and alterations it’s going to come across. While you’re designing your logo, it may be looking good from the perspective you currently have it in. But remember, throughout its use, it will go through size, proportion, and color changes.

    If you decide to market your brand through different mediums, you may find it isn’t prepared to fit other shapes and size aspects. It should still be recognizable and easy to understand when minimized. Your logo should also work nicely with print, as well as online, especially when used as a website favicon.

    If you prepare your logo for future uses then you’re in the right direction. So keep in mind the ways you’re gonna end up using it and how it’s going to turn out.

    3.  Not Using a Vector Graphics Program

    Always use a vector graphic program like Adobe Illustrator instead of a raster graphics program like Adobe Photoshop. Raster graphics programs use pixels to make up an image. This means that when you zoom in enough on a logo made from this it will end up pixelated and basically unusable.

    Sticking with a vector graphics program will keep your imagery smooth. It will also help you avoid running into future problems when it comes to consistency in reproduction.

    4.  Relying On Trends

    Trends come and go, and while it’s important to keep your logo modern and up to date, it shouldn’t turn into a cliche. Although many brands have updated their logos to fit the current look, it’s better to have it be timeless. You shouldn’t have to rely on the latest fad for inspiration. Even if it’s effective for the time being, eventually its popularity will start to fade away.

    So, instead of trailing along with the current trend. Think of what your brand’s identity is and build from that. It’s best to steer clear from any cliches like adding arches, globes, the initials of your brand, etc,. Make your logo stand on its own.

    5.  Not Distinct Enough

    Speaking of standing on its own, a good logo needs to be unique. Sometimes, it can be hard to think outside the box and separate your logo from the thousands of logos out there. It’s easy to make a brand logo about nature that has a tree, or a brand about ideas have a light bulb. But you’ve seen them done dozens of times before, why do the same?

    Make your brand logo stand out from the rest. This is to avoid any confusion or even comparisons with other brands. Granted, you can’t escape the natural associations made when it comes to pictures and ideas. Don’t let your logo be too generic, make it so it stands out and still gives the message you want.

    For example, if you have a brand marketing custom self inking stamps, think of a logo that catches the eye and isn’t boring. So, don’t go with an image of a stamp with your brand name above it. Use your creative freedom and let your logo stick out.

    6.  Wrong Colors and Fonts

    You can have the perfect idea with the exact imagery and words you want. But if you have clashing colors and poor font choices, it might take away from the overall quality. You can make your logo work together and make sense with just a few right decisions.

    For example, when choosing the colors for your logo, make it so that they go with each other. as well as the aesthetic of your brand. Make it pleasing to look at and attractive enough to draw audiences in.

    Another important detail is that you shouldn’t let the design rely on the colors for its effect. When turned black and white it should still hold the same details and impact.

    When it comes to the words on your logo, it’s best to avoid over-used fonts like Helvetica. Again, use something that matches your brand’s vibe. Also, try to avoid using multiple fonts as this will make this won’t give your logo a clean and pleasant look.

    7.  Unclear 

    Define the identity of your brand and let the message come through your logo. Underneath all the pictures and fonts and colors, lies the heart of your logo. Your logo’s intention or character.

    It’s what lets your target audience know what your brand’s values, purpose, and what its personal link is. Don’t let your logo define your brand as just another company building a business.

    Give it a heart and let your logo bring out the roots of your brand. When applying this to your logo, think of what you want your audience to feel, or what message you want to get across. Give it a deeper meaning and make sure it conveys the right emotion.

    Avoid These Logo Design Mistakes

    We hope these 7 Logo Design Mistakes to Avoid for Small Businesses have been helpful. Making your perfect logo can sometimes be a long process, but hopefully, you’re a step closer to reaching that goal.

    If you enjoyed this article and want to learn more, go ahead and check out the rest of our content. Pick up more great tips and tricks in this article from Andrew, the founder of The Logo Creative

    – Tips for Designing Your Business Logo

    Join The Logo Community

    If you would like more personal tips, advice, insights, and access to our community threads and other goodies join me in our community. You can comment directly on posts and have a discussion.

    *TIP – We recommend to Learn Logo Design with the online masterclass

    Learn Logo Design Online - Logo Design Master Class

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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

Amazon - https://amzn.to/3jh4p0h 

Wordery - https://tidd.ly/2VmUJt9 

Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website. 

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group: https://thelogocreative.substack.com/subscribe 

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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

- Andrew Marriott - The Logo Creative™

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
▶️ Take a step back 
▶️ Go for a walk 
▶️ Change scenery 
▶️ Keep a notebook handy 

What are your methods? 👍

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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group:
https://thelogocreative.substack.com/subscribe 

We have recently partnered with Mr Mockup:
https://mrmockup.com/ref/thelogocreative/ 

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    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

In this interview Simon shares his design journey, first ever logos he designed, his design process and insights into the logo design industry.

Be sure to check out the interview, link in bio under the designer interview section.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
#booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm
#bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader
#branding #storyategy #brandstorytelling #brandstrategy #business #book #books #steallikeanartist #austinkleon
    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

Tip - Start looking at business from the outside in! 

You get what you put in!" 

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

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#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

_________________________________

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

👉 Join the newsletter: tiny.cc/thelogocreative

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

It's what happens inside of you!

Remember that you're unable to control life around you, but you can control yourself! - 

Take Action!". 

Andrew Marriott - The Logo Creative™ 

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    "Never compare your behind the scenes with other p "Never compare your behind the scenes with other people's greatest hits, never compare yourself to other people. 

Keep yourself in the game, and take control of it. 

If it’s been done before it can be done better. 

Be confident and figure it out. 

You got this!"

Andrew Marriott - The Logo Creative™

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    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

 - Andrew Marriott - The Logo Creative™

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    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

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    Big thanks to @bispublishers for sending me this b Big thanks to @bispublishers for sending me this box of goodies to review for you lovely people.

I'll be doing some videos soon of each item.

Then I'll be fully reviewing each item on our website. 👍

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    The Logo Creative™
    Logo & Brand Identity Studio

    Part of The AJR Group™

    International Design Studio
    info[at]thelogocreative.co.uk
    Phone: +44 (0) 1709 527 200
    Mobile: +44 (0) 7807 085 003

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