Boots is one of the most iconic brands in the UK, trading since 1849. It’s well known for being a health and beauty retailer/pharmacy but the brand had become ‘dated’ and ‘old-fashioned’. In this article, we look at The Process of Boots Logo Redesign With Rob Clarke.
Most of you are now wondering ‘what the hell are nudenotes?’ and ‘Why should I care?’. Two great questions, firstly, nudenotes is the name I give my style of sketchnotes. The goal of my notes are not to be a perfect piece of typography – they are a means of quickly jotting down information and insights in a way that can be referenced later or shared with others, quickly summarising large quantities of information with some simple doodles. They are unedited, analogue, warts-and-all, laid bare for all to see – nudenotes.
Why should you care about nudenotes? To answer that question, I will use one of the long-stand traditions of the sketchnoting: a numbered list. So in no particular order, here is a list of the benefits of nudenotes and the value they offer to creative people:
Great logo design doesn’t just come from nowhere.
It takes time, development, and patience to get all the components just right.
Even though logo design is mostly digital nowadays, how can you improve your drawing skill to help your logo development?
Within this blog post, you will discover 5 expert tips to improve your drawing skill, which in turn, can lead to more successful logo development, more refined logo artwork, and a higher degree of skill.