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How to Design Marketing Collateral With a Restaurant Audience in Mind

How to Design Marketing Collateral With a Restaurant Audience in Mind

If you take a look at the market leaders, the main element of their success is a great design, which is a base of branding. Any advertising campaign, logotype or brand book cannot be done without a designer. A good design attracts the attention immediately, it sets the brain in a “buying mode”, forms a base for a potential customer.

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5 Tips on Differentiating Your Business In Today’s Crowded Market

5 Tips on Differentiating Your Business In Today’s Crowded Market

Companies are finding today’s market to be a bit of a double-edged sword. While there are more opportunities for expansion and getting new customers, the competition is also getting heavy and the market very crowded.

It’s hard to stand out.

However, if you do want to stand out, here are 5 Tips on Differentiating Your Business In Today’s Crowded Market

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The 5 Most Essential Benefits of Copy on Your Company Website

The 5 Most Essential Benefits of Copy on Your Company Website

A picture is worth a thousand words, and the Internet is a largely visual medium. Research has shown time and again that social media posts featuring pictures and videos get more engagement than text posts alone. That’s why the design and style of your company website matters. Humans like to look at pretty things, and you can keep their attention by giving them enough pretty things to look at.

But is a picture always self-explanatory? Let’s test it.

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How to choose an SEO-Friendly WordPress Theme for your business website

How to choose an SEO-Friendly WordPress Theme for your business website

WordPress has been used as an open source framework by many people across the world. This framework has some benefits over the other website developing frameworks. The most important thing is that WordPress is completely free to use for everyone. You can easily install it on your web server and start building your blogging website or business websites with ease. There are a lot of things that business owners have to understand. The most crucial thing is to understand the usage of this framework. Nevertheless, other aspects of WordPress should be learned to make a seamless as well as a robust blogging platform.

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4 Ways to Start Creating a Photography Style Guide for a Brand

4 Ways to Start Creating a Photography Style Guide for a Brand

In this article, we will be discussing 4 Ways to Start Creating a Photography Style Guide for a Brand If your a photographer you will find this article very useful.

One of the most important aspects of establishing a strong brand is to develop a consistent theme – and that applies to its photos as well. The best way to ensure that your photos are consistent enough that they have an identifiable look is to use a photography style guide.

One way to think of a photography style guide is as a set of design rules or a framework that clearly defines the attributes of key elements in your brand’s photos. But what elements should be included, and where do you start?

If you want to create a photography style guide for your brand, there are several ways that you could start to go about doing just that:

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Bigger Than This - How to Turn Any Venture Into an Admired Brand by Fabian Geyrhalter

Bigger Than This: How to Turn Any Venture Into an Admired Brand by Fabian Geyrhalter

Back in February, we were thrilled to receive signed copies of both of Fabian’s books our copy of Bigger Than This: How to Turn Any Venture Into an Admired Brand by Fabian Geyrhalter is an advanced review copy so if you purchase your own copy you will find that the type has better kerning.

It’s a small book that has the right mix of big ideas and practical examples. It’s a quick read about the deceptively difficult tasks of turning your venture into an admired brand.

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The designer’s guide to Brand Tone of Voice

The designer’s guide to Brand Tone of Voice

Designers and Art Directors (the good ones at least) know how to handle words.

I know one excellent Graphic Designer who can’t spell for toffee, but he really gets how important words are in his design process. I’m not saying I’d trust him to craft a 5,000-word brochure or come up with the next ‘Just Do It’, but his headline ideas and creative rationale really bring everything to life.

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