In this article we discuss Creative Link Building Strategies to Boost Your Search Rankings.
Getting high-quality backlinks pointing to your website is crucial for ranking highly in search engines like Google. However, plain old link building tactics like paid links and link exchanges don’t work like they used to. In this article, we’ll explore some creative link building strategies you can use to give your search rankings a boost.
Table of Contents
Leverage Social Media
Social media platforms offer many opportunities for creative link building. For example, you can host contests and giveaways via social media, requiring participants to link to your website in order to enter or claim prizes. This tactic works especially well on visual social platforms like Instagram and Pinterest.
You can also encourage happy customers to link to your product or service pages from their own social media profiles. Services like Twitter’s Tweetable Quotes make it easy for people to share quotes from your content while linking back.
Do Outreach for Co-Created Content
Work with an agency that offers link building services in the UK. Reaching out to relevant sites and influencers in your industry to create co-hosted blog posts, videos or infographics can generate high-quality backlinks. The key is to come up with win-win content ideas the other party will be eager to share and promote as well.
For example, an SEO agency could partner with a web design firm to create an in-depth guide to technical SEO best practices for developers. Both parties would then share this resource and link to each other’s sites.
Get Featured on Industry Roundups
Industry roundup posts that highlight top vendors in a specific market are quite popular, so getting featured on these roundups can earn valuable backlinks.
There are often opportunities to submit your company for consideration for these roundups. You can also proactively pitch roundup post ideas to web publishers focusing on your target market. Make sure you offer great suggestions for other companies they can feature alongside yours.
Publish and Distribute Valuable Resources
Creating genuinely useful tools and resources in your industry also presents options for organic link building. For instance, you could create and freely distribute guides, ebooks, tools and other resources.
Include links back to your website on these resources and make it easy for others to share or embed them on their own sites. Useful calculators, quizzes and interactive tools tend to attract the most links when creators actively distribute and promote them.
Niche Edits
Niche edits refer to making small, targeted edits to pages related to your industry or area of expertise in order to get a backlink. This can be an effective link building tactic if done properly and sparingly. When niche editing, only make edits that improve the article. Niche edits work best when used judiciously as part of a wider link building strategy. Focus on adding links in a natural way.
Creative link building requires effort, but it pays off by boosting your search visibility and website traffic from referred links. Driving results boils down to producing content and resources people genuinely want to reference and recommend. Experiment until you discover which creative tactics work for your brand.
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