In the world of business, the basic rule of thumb is “the more customers, the merrier”. Today, if your business does not have an online presence, competitors will soon overrun you. I am not going to talk about how important it is to have a website these days. I hope that that you are smart enough to ensure that your business has a website by now. What we will be discussing is how to Drive Traffic to your Website?
Ensuring an online presence is not enough. You need to make sure that customers can find you. There are a lot of ways to bring customers to your website, or as tech experts like to say, “bring traffic to the website”. No one technique can help drive traffic to your website.
We will we be sharing every single tip here. Instead, we will cover the most effective methods only. Without further delay, let us jump straight into discussing these techniques and how you can How to Drive Traffic to your Website?
Even though we are not using physical flyers here, there has to be some way to make people aware of your business. This is where digital advertising comes into play; be it paid searches, social media advertising, or display advertising. You can advertise through Google AdWords, Facebook Ads, or get an influencer to advertise on your behalf.
Please keep in mind that the purpose of advertising is not to bring traffic to the website. The goal is to convert the website visitors into customers. For that matter, using commercially intended keywords as part of your Google AdWords strategy content can be of great help. Likewise, if you are using an influencer or even Facebook Ads, do not forget about the target audience.
2. Build Backlinks
A backlink is a link from another website to your website. Backlinks from other businesses and leading websites will not just increase your website’s credibility & visibility but also bring much-needed traffic to your site. For an online business, backlinks are of utmost importance. However, do not buy backlinks. Google will penalize you!
3. Social Media
Collectively, social media websites/apps have billions of active users. Below is a figure which represents worldwide social media users.
For online businesses, social media is a gold mine. It is one of the most effective methods for increasing website traffic and increasing a business’ reach. Start by creating your account or pages on the most popular media platforms like Facebook or Instagram. Once done, start promoting your business by running ads and posting regular updates.
Take a look at the picture below. Here is a screenshot of the Facebook Ad Manager. When you decide to run paid promotions, Facebook asks you about the objective of the promotion. You can select increasing traffic to your website, brand awareness, increasing reach, and so much more. Given Facebook’s more than 1 billion active users, you can expect a remarkable increase in a short time.
Just make sure that you have selected the right target market and let Facebook do the rest. Don’t worry about the money. Digital ads are still a lot cheaper than traditional marketing. Moreover, if you are lucky, you might get free Facebook Ad credits.
Search Engine Optimization is still here and thriving to this date. Optimizing your website will help you reach out to your target audience, or in other words, generate organic traffic. Therefore, pay attention to little details such as adding meta descriptions to your pages and using internal linking. Backlinks are also a part of the SEO strategy.
5. Email Marketing
Send out regular emails to your customer-base to remind them how useful you are to them. It could be anything from a post about a new product or a service. Point being – keep them hooked on your website. Newsletters are a great way to market as well. Simply ask your customers to input their emails, and you can send them in a newsletter.
But bombarding people’s inbox is not considered a healthy practice as it tarnishes your reputation slowly. Make sure that the emails are informative. Keep them concise and to the point. The last thing customers want is a long email waiting in their inbox every other day. It is better to chalk out a strategy first.
6. Answer on Quora
You would think of Quora as a question-answer forum – you ask a question and the community answers you. Well, it is more than that. The website rakes in much of the Internet’s traffic when it comes to FAQs – and that is an excellent way to promote your website too. How? Start by answering questions that are relevant to your field or the work you do.
You might be wondering how answering questions on Quora will increase website traffic. The answer lies in your answers. Although it can prove a little tricky, you can add website links to your answers. Now, if you are answering a question related to SEO and you run a digital marketing blog or business, guess whose link you can add to the answer.
You can also add your website URL to your Quora profile bio. That should get you going – whenever you answer, your bio should clearly state your website. If you ask me, that is a pretty subtle way of sliding in your website details. Just make sure that your answers are informative and not spammy.
7. Update Outdated Content
If you own a website for quite some years, then you must have some old blog posts. And, the content you post on your site loses interest and relevancy over the years. The data has become outdated, and that needs to be fixed! You do not have to re-write your content, just refreshing it would do the job.
Update the information on your blog posts so that it can rank on search engines once again. If you are a business selling products, make sure to remove products that are no longer available. It helps the customer experience.
Research indicates that only a negligible percentage of first-time visitors convert into customers. Therefore, how can we make sure that these visitors come back to your website again? The answer is retargeting. Through retargeting, your business/website ads appear on their screens while they are browsing other websites. It works through cookie-based technology.
9. Influencer Marketing is new
Influencer marketing was mentioned earlier as well. But it is so essential these days that it merits its own position. For quite some time, influencers have been the talk of the town. Now, you will be able to find an influencer in every kind of niche, fitness, beauty, health, and lifestyle. They have a massive fan following and you can take advantage of that.
Look out for some well-known influencers on Twitter, Instagram, Facebook, and YouTube relevant to your niche. Hire these influencers to market your website! This will not be a cheap way, but they can spread your word quickly. All types of businesses are utilizing influencer marketing.
10. Get Active
Been posting amazing content but still lagging in the growth? Wondering where you went wrong? So, here is a thing, posting is not enough! You need to participate in your social media accounts to show your availability. If you have a Twitter account, follow the relative hashtags. On Facebook, you can always get back to people in the comments.
Similarly, on your unproductive days, doing a Q&A session on Instagram would be great. Also, showing your active presence on social media accounts builds trust between you and your audience. Soon, it becomes word of mouth, and hence more people start navigating to your website.
11. Learn from your Analytics
Google Analytics is free to use, and the information obtained from it will help push more traffic to the website. There are also paid tools like Ahrefs and Moz, which are also quite beneficial. These tools reveal a lot of information regarding your traffic. Therefore, make sure to analyze the reports carefully and incorporate them into your strategy.
12. Improve your Website
Your website’s performance makes a huge difference. How it operates, how fast it is, and the interface it provides; it all makes a difference. These are some small factors that can help you outshine your competitors. You need to make your website responsive so that it can be viewed easily on various devices, especially mobile devices.
The above picture shows that more than 50% of worldwide traffic is generated through mobile devices. Therefore, make sure that the website is mobile-friendly. After all, no one is fond of waiting 30 seconds to load just one webpage. So, if your website is slow, you will be facing a lot of bounce rate. Therefore, optimize each page of your website, including the images, plugins, and page structure.
We hope you have enjoyed this article about How to Drive Traffic to your Website? Now that you have gone through all the basic methods to get traffic on your website, you must agree that it is not that much rocket science. All it requires on your part is hard work and dedication.
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Also published on Medium.