When running a business, it is crucial that you communicate who you are to your target market. What do people think about your business at first glance? It is your work to ensure that they are getting the right message. In this article we discuss The Power of Visual Branding: A Guide to Creating a Memorable Brand Identity.
You have a product of which you’re proud. You know you have devoted enough time and effort to develop it into the best offer you could share with consumers. There’s no way your product will fail in the market, or at least that’s the thought with which you convince yourself. In this article we look at How The Right Packaging Impacts Brand Identity
What is Branding? What Does It Mean? I get asked this quite a lot, in fact more than a handful of times a week by both fellow creative and clients. In this article I will give you my take on What is Branding? What Does It Mean?
Branding is a confusing topic. People use the terms: brand, branding and brand identity as interchangeable synonyms every single day — but they don’t mean the same. In this article, I will explain how to understand the differences between a brand, branding and brand identity… So that you have clarity next time you think and talk branding.
Visual branding is all about creating a brand identity. A brand identity is composed of different visual elements. In this article we discuss All You Need to Know About Visual Branding.