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How The Right Packaging Impacts Brand Identity

How The Right Packaging Impacts Brand Identity

You have a product of which you’re proud. You know you have devoted enough time and effort to develop it into the best offer you could share with consumers. There’s no way your product will fail in the market, or at least that’s the thought with which you convince yourself. In this article we look at How The Right Packaging Impacts Brand Identity

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Brand, Branding and Brand identity – What’s the difference

Brand, Branding and Brand identity – What’s the difference?

Branding is a confusing topic. People use the terms: brand, branding and brand identity as interchangeable synonyms every single day — but they don’t mean the same. In this article, I will explain how to understand the differences between a brand, branding and brand identity… So that you have clarity next time you think and talk branding.

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