Open post
How Branding Influences Your Consumers' Buying Behaviour

How Branding Influences Your Consumers’ Buying Behaviour

Have you ever been attracted to a product because of its packaging? Yes, is a natural answer. As humans, we’re more comfortable making informed and educated decisions. It is precisely how branding works and how it has the power to influence consumer behavior. In this article we take a look at How Branding Influences Your Consumers’ Buying Behaviour.

Continue reading “How Branding Influences Your Consumers’ Buying Behaviour”

Open post
Purchasing Psychology: How Big Brands Make Us Buy Their Products

Purchasing Psychology: How Big Brands Make Us Buy Their Products

When it comes to buying products, companies have gone beyond conventional marketing practices to understand how the minds of consumers work, to achieve very high sales. This trend leads to what is known as behavioral economics. In this article, we discuss Purchasing Psychology: How Big Brands Make Us Buy Their Products

Continue reading “Purchasing Psychology: How Big Brands Make Us Buy Their Products”

Scroll to top
Interested In Writing an Article To Be Featured On The Logo Creative™ ? Contribute!
Coming Soon - Designer Interview With Von Glitschka View Previous Interviews