Have you ever been attracted to a product because of its packaging? Yes, is a natural answer. As humans, we’re more comfortable making informed and educated decisions. It is precisely how branding works and how it has the power to influence consumer behavior. In this article we take a look at How Branding Influences Your Consumers’ Buying Behaviour.
At present, there are several types of commodities available in the market, and launches of new commodities are occurring every time. In such an environment, the behaviour of the consumer has dramatically changed. In this article we discuss What is Impulsive Buying? The Complete Guide.
When it comes to buying products, companies have gone beyond conventional marketing practices to understand how the minds of consumers work, to achieve very high sales. This trend leads to what is known as behavioral economics. In this article, we discuss Purchasing Psychology: How Big Brands Make Us Buy Their Products