TM: Trademarks Designed by Chermayeff & Geismar is more than just a book. It is identity and brand design history at its best. The constant high level and eternity of their work is admirable. Their work is an example for everyone into brand and corporate design.
In this article we are going to discuss The History of the Logo. Dating back to the Ancient Egyptians, to 1870s with the first abstract logo for Bass and the red triangle. Join us as we look at logo design history and the evolution of the logo.