TM: Trademarks Designed by Chermayeff & Geismar is more than just a book. It is identity and brand design history at its best. The constant high level and eternity of their work is admirable. Their work is an example for everyone into brand and corporate design.
The logo: then and now
A logo has the potential to be a very powerful asset for a brand. Many companies are identified by their logo faster than they are by their name, highlighting our continuing shift from text-based to image-based content. Logos are all around us and well-known ones are easily recognizable by almost everyone. But where did the logo originate? And how has it evolved over time?. Join us in this article as we discuss The History of the Logo.