Colour psychology is a study about the effect colours have on emotions and behaviour. And knowing which colours trigger which reactions allows people from various disciplines to use colour as a communication tool. In this article we discuss Colours & Emotions: How Different Colours Affect Perception and Mood.
Visual artists earn praise for their ability to manipulate colors well. In this day and age, this skill is in demand for a lot of new businesses and commercial applications. Especially advertising. But now web design, in particular, requires an intelligent command of colors more than ever. In this article we discuss Evoking the Right Emotions with Colors in Web Design.
Emotions play a significant role in our decision-making. It goes beyond intuition as an emotional state when deciding also contributes to the final verdict given. We let go when we are happy and often get super annoyed over little things when we are already stressed out. Emotions reflect in our behaviors and actions, thus the need to trigger the right emotions.