Like any entrepreneur, advanced freelancers should be working on their business, as well as in it. The sales process is the first thing I worked on, and optimised, because of the importance of it. This guide will take you through finding leads, discussing the project and closing the deal. A sales process for advanced freelancer should take up at least 20% of your time during engagements. And 100% of your time in a dry spell.
Selling your services as a freelancer is probably not the way you want to spend your time. But if you want to do good work you must be good at selling yourself too. It doesn’t have to be difficult if you know what your customers want. In this article, we discuss 5 things freelance clients want to know.
Not every company and client will be sold on your abilities as a creative and hand you the duties of branding or rebranding their business on a whim. Whether you are a junior graphic designer or a professional art director, sometimes you will have to write a design proposal to win over a client. In this article, we take a look at The Guide to Write a Winning Design Proposal.
A brand isn’t something you create or control, but you can try and shape it with style, imagery and succinct messages (tag-lines). A brand is the perception of your company before they’ve spoken to you. And it’s important for a freelancer, because growing your business relies on people recommending you to others that have no idea who you are.
Writing proposals has to be the most time consuming and least motivating part of freelance work. A lot of effort goes into the production and presentation, making sure all the client’s questions are answered as well as having answers for any questions that might come up in the future. There is a trick to delivering proposals that don’t require the typical production values, although you still have to write them.
One of the most overlooked areas for freelancers is how they get paid. It’s an important part of the experience from a customer’s point of view, and you should go out of your way to make it as easy as possible. We like to help freelance designers and those just starting out so, in this article, I will quickly go through the Payment Methods For Freelance Designers.
Being a freelance designer – not having a boss around while organizing your own time at your own pace, in whatever scenery you choose, may sound like a dream come true.
Or the worst nightmare, if you often find yourself stuck with deadlines, working 24/7, or being forced to turn down the job since you just can’t fit it in your schedule. Read on to find out some Time Management Tips and Techniques for Freelance Designers
Many of you have transitioned from being full-time employees to freelance workers, but during that transition, you lost some direction. You may have been spending more time on client work than planning your own future, but we have some easy tips to help you get ahead while freelancing, even if you feel behind.
Graphic design—you may think the profession is all about art, but the reality is much different. All professional graphic designers have at least one story about a “hellish” client. Client demands can get in the way of a designer’s creative process, making things complicated. It might be unpleasant, but putting up with difficult clients and delivering as ordered is part of the job. Graphic designers, thus, should master the art of compromise.
A freelance niche refers to a small segment of the total market that buys freelance services. This can be defined as a “horizontal” segment, usually focused on a particular service, like “Logo Design”. And a “vertical” segment, focused on a particular sector of an industry, like online retail. Ignore broad service segments (horizontal), because nobody seeks out services. They want to solve their problems. Instead, I’ll try to convince you to focus on the problems of a specific industry (vertical). The goal is to spend the least amount of time winning work, and more time billing.