Marketing Archives - Page 15 of 15 - The Logo Creative | International Logo Design & Branding Studio

Why advanced freelancers shouldn’t use Bidding websites (Like UpWork, Freelancer.com, PeoplePerHour)

Freelance bidding websites attract a lot of freelance projects. They do this by encouraging competition and cheap prices. In this situation, nobody wins. The customer only gets what they paid for (not a lot). And the freelancer can’t grow their business beyond the platform. To win a bid, you must compete on price. To lower your price, you must perform a basic service or reduce your costs. This goes against an advanced freelancers way of thinking. If you focus on adding as much value to a customers business as possible, everybody wins.

How to handle these 6 types of freelance clients

There are so many client personalities it’s hard to generalise them into just a few. But here I’ve noted the most common types that I came across and how I handled it.

What is an advanced freelancer

Advanced freelancers are different to your typical freelancer in a few important ways. They are reliable when they take work on. They’re consistent in their approach. They do their particular service or craft as a full-time job and enjoy it. And they’re aspiring to create a reputation or brand to help grow their business in the future. But if you were to sum it up in one sentence; they reduce the risk for their customers.

What to do when you have no freelance work

It’s normal to want to fill your schedule with paid client work. But when you’re just working for clients you’ll lose a lot of what makes you a good freelancer. Things like trying out new technologies or tactics. Taking time to work on things that give you pleasure or are useful for other people, like open source or education. There are a few things I’d recommend you do with time between projects, in-case you haven’t thought of them already.

Marketing Yourself, Going Outside Your Comfort Zone

Whether you are just starting off your freelance career or have been in this field for a few months, marketing yourself and your brand is one of the most important aspects of your business. No matter how good of a designer, graphic artist, etc. if you don’t know how to properly market yourself your business won’t grow.

Ways To Increase Traffic To Your Website

In this article The Logo Creative discusses the topic of Ways To Increase Traffic To Your Website

Having a website is the perfect way to gaining more new clients and most importantly promoting and advertising your services and creative work online. However, getting those potential clients to your website can be very challenging. Here are our top tips on how to increase the traffic to your website.

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