Design negotiation plays a crucial role in any creative project. It involves balancing multiple perspectives, priorities, and constraints to create a design solution that satisfies all stakeholders.
When most people think of negotiation, they think of hostages and they start to get nervous. But the negotiation phase is a good thing. It means your potential customer is very interested in your services. It’s the last step in the sales process, matching their perceived value of what you do, to what they’re willing to pay.