Writing proposals has to be the most time consuming and least motivating part of freelance work. A lot of effort goes into the production and presentation, making sure all the client’s questions are answered as well as having answers for any questions that might come up in the future. There is a trick to delivering proposals that don’t require the typical production values, although you still have to write them.
In this book review, we are reviewing Lance Wyman: Process. A proposal for the 1976 USA Bicentennial identity by Unit Editions
This book is a near reproduction of the one-off, leather-bound ‘sketchbook’ that Lance Wyman made to document his design process for the creation of a logo and identity design for the 1976 American Bicentennial celebrations to mark the creation of the USA as an independent republic. It’s a record of the creative process that Wyman went through to arrive at a refined and workable solution.