It happens every year. January rolls around and brands and designers are looking for ways to keep their style fresh, compelling, and contemporary. Being aware of the current trends is important, even if you’re not planning on adhering to them per se, as the general trajectory of the world of graphic design will inform how brands and brand identity evolve as we move forward. Once again we have a great article from our friends over at 99designs about Logo design trends in 2019.
We’ve written at length in the past about how you can never really have too much of a visual element in the world of business, both internally and externally as far as marketing as concerned. When it comes to the type of collateral that you’re creating that will eventually reach your customers, visual elements like Infographics, presentations, videos monetized on sites like Uscreen and others are a perfect opportunity to take complex ideas, condense them down to their core essentials and present them in a visual way that is almost effortless to digest.
The time is coming to start thinking about the trends of logos, colours, and branding in general for 2018. So, today we will share everything you need to know about this subject, as it is for us a tradition every year.
As you know, the corporate identity of brands and companies plays a very important role in communication with users and customers (both online and offline).
For that reason, one more year, we did not want to miss the appointment and we have looked at the trends that will take the next months.
Whether you need a new logo, or if you are thinking of redesigning the corporate identity of your brand, knowing what is coming up strong in graphic design will help you in the process.
When it comes to logos, you want to create a design that feels original, fresh, and relevant. You want a logo that feels both on-brand and on-trend – not generic and dated.
But what is “trendy” these days? What 2017 logo trends are here to stay? And which should you embrace to create a logo that’s not only trendy, but can withstand the test of time and carry your brand into 2018 and beyond?
Here are seven logo trends in 2017 that are showing no signs of slowing: