Technology is in a constant state of change, affecting how we work, communicate, make our purchasing decisions, and, basically, live. Here are 6 Web Design Trends For 2023.
Business is not different here, as in all of its aspects, it’s affected by technological development – from product design and manufacturing to marketing, with website design being no exception.
In fact, the way your website looks and responds to its visitors has a direct impact on the success of your conversions – 42% of people will leave a website because of poor functionality, while 73.1% of web designers believe that a non-responsive design is among the leading reasons why visitors leave a website in the first place.
As such, web design becomes a top priority when it comes to converting visitors into customers. Today, it’s imperative to be aware of the current industry trends and be able to weave them into the site’s structure properly if you want to maintain a competitive advantage.
Whether you run a web development company offering nodejs development services and seek ways to stay on top of your competition or are an entrepreneur looking forward to implementing new, innovative additions to your business’s website, you have plenty of options.
Join us as we explore web design trends and standards for the upcoming year in greater detail – only then will you be able to keep your site at the forefront of both design and search engines.
Table of Contents
Web Accessibility
Some aspects of website design are here to stay forever. Things like data security, fast loading time, and user-friendly navigation are absolute necessities that contribute to its overall functionality, helping you to gain and maintain visitors’ attention. For instance, the recent survey at Digital.com shows that half of the customers will abandon their shopping carts if pages don’t load fast enough – and fast enough is less than six seconds, to be clear.
But we assume you’ve already got all these bases covered. Now, the important thing is to make sure they also meet web accessibility standards.
What does accessibility mean in the context of web design? It refers to a website everyone can use, including people with different disabilities. And while it’s good for user experience and business in general, it’s simply the right thing to do.
Today, more and more businesses seek inclusive solutions to the design of their website. Here are several ways to make a website accessible:
- Choose the right colors and contrast. Some color combinations can make it difficult for people with visual impairments to read texts on your website. Make sure the colors you choose offer sufficient contrast levels to allow everyone to see and read your content.
- Consider adding transcripts and captions. Adding transcripts and captions to videos is an excellent way to ensure everyone can follow the content.
- Include alternative text for images. Alternative text (alt text) is a description of an image used on the web page, an essential feature for people with visual impairments.
- Use headings and lists. Breaking up content into smaller sections with headings, bullet points, and lists helps users with cognitive disabilities follow along better.
Other than that, there are some excellent accessibility testing tools that can help you determine if your website meets accessibility standards, such as WAVE, aXe, and QualityLogic. And there are some excellent website design courses that can help you to become more qualified.
Parallax Scrolling
Parallax scrolling is a popular type of web effect that keeps growing in popularity. Essentially, parallax is an effect where background images (as well as videos or texture imagery) move at a slower rate than foreground images, creating an illusion of depth and dimension on your website and making particular sections of the page’s content appear more dynamic.
When used properly, parallax scrolling can help you tell a story, engage the user, and guide them through your site while providing a unique and visually appealing experience.
However, it’s important to use this effect sparingly and not overload users with too much information at once. After all, the purpose of parallax scrolling is to focus visitors’ attention on the key elements of your site while still providing enough context to understand the message you’re trying to communicate.
Dark Mode
While it’s not a new concept (in September 2019, both iOS 13 and Android 10 introduced dark modes for their mobile devices), it’s only now that dark mode is becoming widely adopted in the world of web design.
It’s an alternative color scheme for websites, apps, and other digital products, based on using light-colored text on a dark background. More and more sites are now offering a dark mode option or even making it the default viewing mode.
The idea behind it is to reduce eye strain, making it easier for users to read texts for prolonged periods. Additionally, it can also help improve battery life on devices that use an OLED or AMOLED display.
Moreover, the dark mode can also create a feeling of sophistication and modernity, making the site appear more high-end. Of course, ensuring that the site’s content is still legible in dark mode and that the overall effect is consistent with the brand identity is essential.
Art Deco
Art Deco is a popular design style that appeared in the 1920s and 1930s. It’s characterized by strong lines, geometric shapes, and sleek surfaces. The style was used in architecture and design, appearing in all sorts of mediums, from jewelry and fashion to furniture and even trains. And now, it’s making a comeback in the world of web design.
The rising popularity of Art Deco is largely due to its ability to give the website a sophisticated appearance that speaks of exclusivity and refinement – perfect for businesses in the luxury and high-end product industries targeting high-paying clients. When used on a website, it can help companies to come across as professional and trustworthy.
But it’s not all about looks. Art Deco can also improve the user experience by making navigation simpler and more intuitive. By breaking up content into smaller sections and using a strong visual hierarchy featuring its characteristic symmetrical and geometric shapes, you can reduce visual stress and guide users through the site while still providing enough breathing room to take everything in.
However, Art Deco is also a very bold style, so it’s important not to overuse it. Too much of it can make your site look cluttered and busy, which is the last thing you want.
Bold Typography
Gone are the days when web designers had to stick to using default, simple, easy-to-read fonts. Today, we are free to experiment with all sorts of typefaces, from vintage serifs to sleek modern fonts, as long as they fit the overall tone and style of the site.
However, that’s not all. In addition to using different fonts, you can now also take advantage of bolder and more eye-catching typesetting.
One of the reasons behind this change is the increasing popularity of minimalism in web design. The less clutter on the page, the more important individual elements become. As such, designers have to find new ways to make them stand out, and typography is one of the most effective options.
However, keep in mind that too much bold typography can make the website look unprofessional and even amateurish. Instead, use it sparingly to make particular elements, such as headlines and call-to-action buttons, pop.
Glass Textures
Glass textures are another popular trend in web design used to create a clean and modern look while increasing the site’s dimensionality and giving it a unique, stylish edge.
You can use glass textures to create various visual effects, such as light refraction and reflection. They can also add a layer of sophistication and interest to an otherwise simple and flat design.
Moreover, when executed carefully, glass textures can help boost the user experience by making it easier for visitors to scan the page and find the information they’re looking for.
Still, glass textures are not without their drawbacks. One of the main issues is that they can make the site’s content challenging to comprehend. As such, designers must be careful when choosing fonts and other text elements to ensure they’re still readable.
Also, glass textures can make a website appear cold and distant, so while they can be a perfect solution for tech-driven businesses, they’re not always the best choice for companies that want to come across as approachable and friendly.
Takeaway
As technology continues to evolve, so does web design. What was popular a few years ago is no longer in fashion, and what’s trendy today will likely be outdated by next year. As such, it’s crucial to stay up-to-date with the latest trends and industry standards to remain competitive.
Although some of the trends on our list, such as bold typography and dark mode, have been around for a while, they are not going anywhere the following year. Others, such as glass textures and Art Deco motifs, are only now gaining traction.
However, one thing is certain – all of them have the potential to take your site to the next level, both in terms of design and functionality.
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