Technology has changed the way we commute, communicate and conduct business. The marketplace is no longer a static space controlled by a few big-shot companies. Thanks to e-commerce, anyone with an idea and a steady internet connection can start their business online. Customers expect specialised services that are tailor-made to suit their needs. Business ventures need to buck up and rethink their branding strategies to appeal to their audience. Join us in this article as we give you 7 Tactics for Building a Valuable and Memorable Brand.