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How Strong is the X Factor Brand

How Strong is the X Factor Brand

It’s safe to say that the ITV singing contest The X Factor has cemented its status as a cultural phenomenon. Since its debut back in 2004 up until today, it continues to draw fans from all parts of the nation. And because of technological mediums, many other countries from different corners of the globe now have access to the reality show – it is in fact broadcasted in over 140 countries. But for a show to experience success for over 13 years makes it a special case, especially considering that reality shows come and go.

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