You’ve got your website, a strong online presence, and a solid marketing strategy. But could you benefit from an ‘explainer video’? Here are 5 Reasons Why Your Business Needs an Explainer Video.
Video is fast becoming the medium of choice in the ever-changing landscape of business, so to stay current in a competitive market, it’s time to embrace the explainer video.
Table of Contents
What is an Explainer Video?
Explainer videos are short and sweet videos that grab your audience’s attention and deliver a clear message.
The content will vary – you might want to highlight a product, service or process. But the aim is to get your message into the eyes and ears of your target audience.
Often, explainer videos are used to break down complicated information or concepts into easy-to-digest bites. Using visuals – such as animation, graphics and/or text it helps to disseminate information in a clear, and accessible manner.
Why You Need One
There’s no doubt that video content is dominating social media platforms. Reels, TikToks and Youtube shorts are important tools to engage your audience in a fun and informal way.
Loom recordings are gaining popularity with companies for screen sharing and product tutorials. But an explainer video can elevate your business as a key part of your marketing strategy.
These videos can move beyond social media and also sit comfortably within emails and website landing or product pages.
Here’s 5 reasons why you need one:
1. They’re Versatile
An explainer video can work on multiple levels:
- Product demonstration – launch a new product, highlight the features and benefits.
- Advertising – increase brand awareness with a cohesive brand identity.
- Training and education. Explainer videos are ideal to inspire staff and ensure they understand and align with the company vision.
- Content creation. Your video can have multiple uses across social media channels, emails, websites, etc to attract and retain visitors to your site, and followers to your brand.
2. They’re Accessible
Unlike reading huge walls of text, videos can break down and disseminate the most complex of ideas in bite-size chunks. Often, huge written documents can be off-putting to all but the most ardent reader, as our brains are wired to crave visual stimuli.
So, creating an explainer video, you save your potential client from expending vital energy trying to wade through text and visualise concepts.
It’s especially important for people with certain neuro-diversities or reading difficulties, making videos an inclusive format for many.
Explainer videos are great at breaking down barriers that make a product inaccessible to clients by talking them through it in a clear way.
Making customers feel clear that they understand the product or service, builds confidence in your brand and can boost conversion rates.
3 They Connect with Your Audience
Explainer videos allow you to speak directly to your ideal client. With a live-action video, you put a ‘face’ to the brand, which encourages human connection in an increasingly online world.
You can create a clear sense of your company culture and brand identity – all whilst demonstrating how your company can benefit the viewer.
A great explainer video hooks the viewer within a few seconds, and keeps them interested. The scope for creativity in explainer videos is boundless. You might opt for a 2D or 3D animated video, or merge live-action, graphics and animations.
Companies that offer video production services allow you total creative freedom to execute your vision in a slick and professional manner.
4 They Raise Your Brand Profile
Using explainer videos on your website boosts your ranking in search engine results. Each time a visitor lingers on your website to watch your video, search engines recognise the site as having valuable content.
Boosting your website SEO, will push it up the ranks of results, increasing your visibility. The more visible you are, the easier it is for your dream client to find you!
Your video helps you differentiate your business from your competitors. Clients feel they understand your message, which builds reputation and confidence in your brand.
5 They’re Shareable
We all love to share content in both our personal and professional lives. Many of us will share a funny meme or a video that resonates with us.
But what we share on our own platforms communicates something about us – our values, sense of humour or something that matters to us.
When you are creating an effective explainer video you are not only showcasing your product, or or your company… it’s your vision, your values and your ethos packaged in an engaging way that begs to be shared.
Sharing starts a conversation, and takes your message further.
Your explainer video can take many forms and have many functions. But ultimately, your video content will allow you to boost your SEO, increase conversions, and form an integral part of your marketing strategy. There’s no better way to create a strong brand voice and ensure you stand out from the crowd.
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