Creating a perfect color combination for your brand may seem like a routine job, but it’s actually a challenging and time-consuming task. A color palette has the power to boost brand awareness or chase customers away, so you have to be clever enough to choose the best color scheme.
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Marv Castillo is a 24-year-old designer, screenwriter, and illustrator who founded Geek Broadside magazine and co-owns the fitness platform MO Project, both designed by himself. Castillo is currently working at Garnier BBDO, one of the most important independent advertising agencies in Latin America.
Global Branding is not just translating your website to different languages and creating a few ads for the international market. If you want to succeed to such an extent that your company is not just another name in the business but a brand that is associated with high-quality service and positive experience you need to do more. In this article, we take a look at 10 Examples of Powerful Global Branding.
Run Studio Run is a book that details how to manage and grow a small creative studio. The first edition was successfully funded on Kickstarter and is available for purchase through Extracurricular Press in May 2018.
Run Studio Run is a step-by-step guide that helps you look at your studio critically—as a business as opposed to an artistic endeavor. You will establish goals and paths and how to reach them. You will see that the more of your business you can commit to the process, the more you will free yourself up to do the work you really love.
Designing a logo based on the current trends in logo design is never the way to go. Don’t ever design or redesign a logo to incorporate these latest trends just because everyone is talking about them as trends come and go they may fizzle out within a matter of months and my advice is to know what people are talking about and be aware of what’s happening but don’t follow logo design trends just because you think its the right thing to do because its not.
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Many of you have transitioned from being full-time employees to freelance workers, but during that transition, you lost some direction. You may have been spending more time on client work than planning your own future, but we have some easy tips to help you get ahead while freelancing, even if you feel behind.
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The design world is probably the most vibrant one out there. Designers get to play with multiple textures, fonts, colors, designs, etc. to create amazing art for their clients or customers. Every other day, something new comes up in the field of design because someone discovers or invents a new trend and the world embraces it. There are also so many choices to pick from! From invites to social media creatives to book covers to merchandise, design rules with an iron fist! Join us in this article as we look at The watercolour design trend – How to use it as a designer
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Logos are essential for every business. It’s a representation of their brand, which is why companies pay lots of money to hire people who can create an excellent logo for them. If you want to be a logo designer, you need to start by taking a graphic design course. Doing sketches and doodles isn’t enough to become successful in this field.
Here are some good reasons why taking a graphic design course is beneficial for future logo designers:
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What’s more important content or design? This has been an ongoing debate in the design industry for years and is brought up by the majority of creative professionals when discussing new projects. It’s an equal discussion for both digital and print-based design, Join us in this article as we discuss Content vs. Design – Which Should Come First?
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Nowadays, every business, no matter how big or small, needs and gets a logo design. Sometimes also a whole brand identity design. Even places like local grocery stores and online blogs get one to make sure there’s an icon along with their business name. Is it the number of existing logos and market saturation that leads to so many similar logos?
