The Logo Creative

Designer Interview With Rob Pratt

Rob originally started out as a Print Designer before moving into branding and digital design. He is now a Creative Director who has 12 years experience in the creative industry in bespoke branding and graphic design, developing campaigns for some of the biggest companies in tech and entertainment. Rob has worked across the design for iOS apps, websites and digital campaigns as well as print, branding, art direction, storyboarding and creative for a number of corporate clients, boutique companies and creative agencies.

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The Art of Compromise: A Graphic Designer’s Guide to Effectively Recreating Client Ideas

Graphic design—you may think the profession is all about art, but the reality is much different. All professional graphic designers have at least one story about a “hellish” client. Client demands can get in the way of a designer’s creative process, making things complicated. It might be unpleasant, but putting up with difficult clients and delivering as ordered is part of the job. Graphic designers, thus, should master the art of compromise.

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Rebrand vs Brand Refresh vs Redesign: 4 Signs That You Need to Update Your Logo

Branding is crucial for both well-established companies and young startups. Your company’s brand is more than distinctive colours and logo, it reflects the values of your business and represents an image your consumers can relate to. When consumers associate certain values and principles with your brand, it gains influence and attracts new customers, while also increasing loyalty and engagement among the existing ones. In this article we discuss Rebrand vs Brand Refresh vs Redesign: 4 Signs That You Need to Update Your Logo

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5 Amazing Retail Packaging Tips That You Cannot Ignore

Any retail expert can tell you how important an excellent product packaging design is for your business. A good product is indeed important for business, but if you do not have any unique and innovative retail packaging design, people will fail to notice your products. In this article we discuss 5 Amazing Retail Packaging Tips That You Cannot Ignore.

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Design Entrepreneurship: 3 Keys to Starting a Graphic Design Business

Are you tired of working at the same company without having the opportunity to really make a big leap in your career? If yes, you are probably thinking about starting your own graphic design business because it’s the only natural way to move on. But this process is not so simple. Read on to find out more about starting your own graphic design business.

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How To Start An SEO Marketing Business

Starting an SEO business is not a walk in the park. It takes commitment and hard work. However, if you are sick and tired of a nine to five job and you want to try your hand at being your own boss, doing something you actually like without paid holidays (or holidays for that matter), and reaping all the rewards in the end, then an SEO marketing business could be the thing for you.

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7 Characteristics of an Impactful Logo Design

A logo is not just a fancy image that companies or organizations etch on their products and other visual marketing tools they have, it is a very important part of a business or organization’s reputation management. In this article we share 7 Characteristics of an Impactful Logo Design.

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5 Websites With Fantastic UX Optimisation

In this article we take a look at 5 Websites With Fantastic UX Optimisation

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WordPress Image Optimization: 6 Tips to Make Your WP Website Load Faster

Images are visual elements that are made to overall give flair to your website. It is made for attracting different groups of people and making the website interactive. Also, images are incorporated in a site to bloom up the bland content you have. However, these contents have eaten up a large number of data, which can contribute to your website and webpage’s slow loading speed. It may come to a time where you are accessing a specific page, and all texts are done loading, but there are a lot of white spaces in the page wherein the images are not loading.

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Designer Interview With Mark Jenkinson

As Mark describes himself as The Heavy Metal Design. Professional Contrarian. Deadpool of graphic design. Winston Wolf of brand design, & creator of BrandTuning™. Mark is the holder of the title “World’s Least Attractive Male™” Advocate of slab serifs, Title Case and Oxford commas. Mark explains the worst thing we can elicit from others is disinterest, apathy and a lack of reaction – even if the reaction is in direct opposition to our intent.

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Author: The Logo Creative