Open post
Freelance, and Business, and Stuff by Amy & Jennifer Hood

Freelance, and Business, and Stuff by Amy & Jennifer Hood

Freelance and business and stuff is a guide for creatives and it’s written by twin sisters Amy and Jennifer Hood who are the founding partners and creative directors behind Hoodzpah, a boutique brand identity and design agency based out of Newport Beach, California.

The Hood sisters have worked with clients such as Google, Disney, Facebook, 20th Century Fox, and Target so from reading that client list you know the advice within the book will be of great value.

The book has been made up of their personal research and experiences while running their own design studio.

You can also read their designer interview to provide more insights from their life as designers.

Continue reading “Freelance, and Business, and Stuff by Amy & Jennifer Hood”

Open post
Revamping Your Brand’s Content Strategy in 5 Steps

Revamping Your Brand’s Content Strategy in 5 Steps

A lot of content strategies aren’t really strategies at all. They’re just a collection of decisions that have been made over the years without an actual vision uniting them in a purpose. Even if your brand has a content strategy, chances are it’s due for a reboot. Things change quickly in the business world and it’s a good idea to reevaluate how effective your content strategy is. Here are five steps to revamping your brand’s content strategy.

Continue reading “Revamping Your Brand’s Content Strategy in 5 Steps”

Open post
Set Yourself Up For Success, 6 Most Important Elements Of Launching A Strong Brand

Set Yourself Up For Success: 6 Most Important Elements Of Launching A Strong Brand

The brand is the most important and valuable thing about your company. There are plenty of reasons for this but most notably, people love buying from brands that they already know and love. According to research conducted by Nielsen, 59% of people would rather buy products and services from brands that they are already familiar with.

Continue reading “Set Yourself Up For Success: 6 Most Important Elements Of Launching A Strong Brand”

Open post
Simple Yet Effective Offline Marketing Strategies for Small Businesses

Simple Yet Effective Offline Marketing Strategies for Small Businesses

There is no denying the fact how the internet has brought a disruptive change in the world. It has significantly improved the way people are communicating with each other – social media is a prime example of that. The Internet has given a new lease of life to businesses as well and how online marketing has immensely benefited them is just unprecedented. The rise of e-commerce is the telltale testimony of transformation in business.

Continue reading “Simple Yet Effective Offline Marketing Strategies for Small Businesses”

Open post
Top Search Ranks are Not The Only Measure of SEO Success as Business ROI is Also a Factor

Top Search Ranks are Not The Only Measure of SEO Success as Business ROI is Also a Factor

Business success depends on fast revenue generation, and the best way of doing it is to embrace SEO. Today, online marketing is the only way to give impetus to overall marketing activities linked to revenue generation. That is the reason why businesses of all sizes and shapes cutting across industry segments are implementing SEO.  Google has recognised the needs of businesses so well that it has devised local SEO for small companies that have made SEO accessible for even the most modest business set up. It has put to end the long-standing misconception that SEO is for big companies only.

Continue reading “Top Search Ranks are Not The Only Measure of SEO Success as Business ROI is Also a Factor”

Open post
Is Your Website Designed To Supplement The Buyer's Journey

Is Your Website Designed To Supplement The Buyer’s Journey

Your website is the online headquarter of your business. While the first instinct would be to make it as you please, everything you do online should be aimed at pleasing the consumer. Better user experience is something that all businesses need to focus on, to achieve success.

If you are selling a product or a service online, you probably have a conversion funnel in place. However, even after having a systematic approach in place, and creating quality content, if you are experiencing stagnant growth, maybe it is time to look at the conversion funnel from the perspective of your customer.

That is, instead of creating content for a conversion funnel, the objective should be to create content for the buyer’s journey.

Continue reading “Is Your Website Designed To Supplement The Buyer’s Journey”

Open post
How New Businesses Can Use Content Marketing For Establishing and Promoting Brands

How To Use Content Marketing For Establishing and Promoting Brands

Every business is vying for brand visibility on the internet, the most promising avenue for brand promotion and marketing. Today, almost all sizes and kinds of companies maintain an online identity, and it is up to the business owners how they use it for leveraging their marketing efforts. Online identity is mandatory for startups that also have to face an uphill task in introducing and establishing the brand first and then taking on the competitors. Every industry segment is exceptionally crowded and dominated by established players who have already earned the confidence of consumers for their brands.  The biggest challenge that startups face is to work out ways of making the brand visible and taking it at par with other established brands. It is the least that they have to achieve if not able to make it most desirable.

Continue reading “How To Use Content Marketing For Establishing and Promoting Brands”

Posts navigation

1 2 3 12 13 14 15 16 17
Scroll to top
Interested In Writing an Article To Be Featured On The Logo Creative™ ? Contribute!
Coming Soon - Designer Interview With Von Glitschka View Previous Interviews