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The Role of Communication and Visual Identity in Modern Organisations

The Role of Communication and Visual Identity in Modern Organisations

What qualities make an organization one-of-a-kind? Are those employees, products, design, slogan, or mission? The correct answer is — all of them! Corporate or visual identity is the umbrella term for all of these qualities. In this article The Role of Communication and Visual Identity in Modern Organisations.

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5 Tips to Improve your Brand Communication

Marketing has become more collaborative today with marketers shifting to marketing together with consumers. The rise of social media has made this possible.

As a marketer you want consumers to be excited about your products or services and talk to others about them. For this to happen, you need to have an authentic brand voice and a relationship with your audience built on trust. Here are five tips to help you improve your brand communication.

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Why Visual Communication Using Doodles is Important in Business and Entrepreneurship

Why Visual Communication Using Doodles is Important in Business and Entrepreneurship

Teachers often criticize a child who doodles in the classroom. Scribbling and doodling in the margins of your notebook were reprimanded earlier. To think about it, images have been processed by humans earlier than writing. Not any more though. The times are changing. It is now that we are realizing the value of doodling on a professional level. It is available in form of excellent logos, brand images and much more.

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