The days when websites used to be only news portals are long gone. Today, almost every site comes with a highly specific purpose and that is to drive visitors’ engagement. This is exactly why copywriting turned into one of the most powerful forces of digital marketing. In this article we discuss 7 Copywriting Tips To Boost Your Website’s Conversions.
Ever noticed how things are often better in threes?
Two is too little. And four feels like it’s a tad too much.
Three feels just right, doesn’t it?
Good design is essential for a strong brand identity. But it’s only the first step towards bringing a brand to life. In this guest post, copywriter and author Tom Albrighton explains how writing fits into the picture, and Why great branding needs great copywriting.
Before we go any further, let’s get one thing straight, I AM NOT A GRAPHIC DESIGNER.
Now we’ve shone a spotlight on the elephant in the room, he can go and eat sugar cane and relax.
“So”, you may ask, “what the holy-heck is a non-graphic designer doing writing a post for The Logo Creative?”.
Beyond the shameless quest for publicity, I thought it might be refreshing to offer a slightly different perspective on the world of branding.