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Why Good Copywriting Is Necessary in Logo Design

Why Good Copywriting Is Necessary in Logo Design

  • 11/08/202010/08/2020
  • by The Logo Creative
  • Logos are used by brands to create an identity. Often, they’re the first encounters people have with a business, so they must make an impression and set the right tone. In this article we discuss Why Good Copywriting Is Necessary in Logo Design.

    Graphic designers employ their creativity and innovation in designing logos, blending colours, shapes, and designs, to ensure the finished product is representative of the client.

    However, an impactful logo is more than colour and design; it should also incorporate copy. 

    From special messages to slogans, good copywriting is required in logos to communicate an impactful marketing message, using minimal words for maximum impact. 

    Below are some of the reasons why good copywriting is necessary in logo design:

    Table of Contents

    • Communicates The Brand Tone
    • Adds Value To Logo Designs
    • Can Include A Slogan
    • Utilises A Copywriter’s Skills And Experience
    • Conclusion
      • Join The Logo Community

    Communicates The Brand Tone

    Why Good Copywriting Is Necessary in Logo Design

    All branding should endeavour to represent a business’s tone, and logos are no exception. In fact, effective communication is crucial in logo design, as it ensures the public understands the business and what it does.

    This is particularly pertinent for new businesses, who don’t yet have an established customer base.

    Skilled copywriters can devise copy that compliments a logo’s design, ensuring the messaging is consistent with the desired brand tone. 

    Without due consideration to consistency, logos can give out mixed signals, confusing potential customers, and turning them towards brands they’re familiar with. 

    When a company is re-branding, copywriting is crucial in maintaining their familiar voice and tone—deviating too far from the original branding could result in lost business.

    Ultimately, good copywriters understand audience expectations, and are able to incorporate accurate messaging into logos.

    Adds Value To Logo Designs

    luxury-brand-logos

    Great marketing copywriters use words economically and powerfully. Even though there are typically only a few words in logos, they’re crucial in complementing the visual aspects and ensuring the overall design is memorable to potential customers.

    If a logo contains unnecessary words or awkward phrasing, it’s unlikely to resonate with audiences. Text must complement the logo, not obstruct it, in order to be effective.

    Thus, copywriting can add value to logo designs for all businesses, new and existing.

    Rather than outsourcing the copywriting aspect of logo designs, improve your copywriting skills by trying these 21 copywriting exercises and have a go at writing some options yourself.

    With regular practice, your skills will rapidly improve, 

    Can Include A Slogan

    Why Good Copywriting Is Necessary in Logo Design - Including Slogans and Taglines In Logo Design

    In addition to a recognisable symbol in their logo, many brands have catchy taglines that compliment them.

    Popular athletic brand Nike is well-known for its slogan ‘Just Do It’, while Subway has used ‘Eat Fresh’ for decades.

    Such taglines are memorable to consumers and make the brand recognisable.

    When a well-written slogan becomes synonymous with a brand, people recognise it out of context, away from the logo; thus, it has marketing benefits beyond its visual design. 

    Consider hiring a writer skilled in succinct marketing copy to craft a slogan for your brand. If you’re starting a new business, this is a great way to build brand messaging into your marketing and leave a lasting impression.

    If you’re involved in an established company, a new slogan can attract renewed interest and be great publicity. 

    Utilises A Copywriter’s Skills And Experience

    Copywriting, Writing, Power of Words

    Experienced copywriters will have worked with countless companies and brands, giving them practical knowledge across many different industries.

    Not only will this experience benefit them in the ease with which they can create logos, but it’ll ensure your finished product is impactful, memorable, and accurately reflects your business. 

    Below are some key skills that copywriters can bring to your logo design:

    • Knowledge of what works and what doesn’t in logo wording.
    • Wide vocabulary.
    • Strong grammatical skills.
    • How to use minimal words for maximum impact.
    • Ability to write catchy copies.
    • Ensure the logo wording appeals to your target audience.

    Ultimately, any words used in conjunction with logos should be geared to bring more recognition and sales to the brand. A copywriter’s skill can improve the ability of a logo to warm leads or convert prospects into sales.

    For example, logos with poorly written copies may alienate potential customers if they’re confusing, misleading or have no apparent relevance to your business. Experienced copywriters will know to avoid negative language, and ensure the words chosen for your final logo design convey positive messaging.

    Conclusion

    The wording on the logo is as impactful as the design itself. Therefore, businesses should liaise with good copywriters or upskill themselves, in order to create accompanying text that conveys a strong message and aligns with your brand.

    Inaccurate and clumsy wording won’t properly communicate your brand tone, and may cause confusion among potential customers. For new businesses, this is crucial, as a logo helps to establish brand identity. 

    By tapping into the experience and knowledge of copywriters, you’ll end up with a logo that’s memorable and effective. 

    Join The Logo Community

    We hope you have enjoyed this article about What Happens When You Fail to Pay a Business Loan. If you would like more personal tips, advice, insights, and access to our community threads and other goodies join me in our community.

    You can comment directly on the posts and have a discussion with Andrew, the Founder of The Logo Creative.

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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

Amazon - https://amzn.to/3jh4p0h 

Wordery - https://tidd.ly/2VmUJt9 

Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website. 

Checkout our website book review section: 
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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
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Join The Community Newsletter Group:
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    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

In this interview Simon shares his design journey, first ever logos he designed, his design process and insights into the logo design industry.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

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    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

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Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

It's what happens inside of you!

Remember that you're unable to control life around you, but you can control yourself! - 

Take Action!". 

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Keep yourself in the game, and take control of it. 

If it’s been done before it can be done better. 

Be confident and figure it out. 

You got this!"

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I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

 - Andrew Marriott - The Logo Creative™

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    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

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    Big thanks to @bispublishers for sending me this b Big thanks to @bispublishers for sending me this box of goodies to review for you lovely people.

I'll be doing some videos soon of each item.

Then I'll be fully reviewing each item on our website. 👍

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