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Letters As Symbols by Christophe De Pelsemaker & Paul Ibou - Book Review

Letters As Symbols by Christophe De Pelsemaker & Paul Ibou

  • 12/08/202007/12/2021
  • by The Logo Creative
  • Letters As Symbols by Christophe De Pelsemaker & Paul Ibou published by Stockmans Art Books and contains an international selection of trademarks, logos and symbols created by talented and reputed designers, agencies and worldwide respected pioneers of logo and brand design, some of whom have given shape to the industry as we know it today.

    We often hear the term “less is best” and “the simple ideas are always the most powerful”. In my opinion simple is never weak! On more occasions the simplest solution is often the most appropriate, and the most powerful in communicating visually the quickest, making it more memorable in the viewers eyes.

    Each logo within this book is beautifully presented in monochrome black on each page based on a letter of the latin alphabet (A-Z) and forms an excellent source of inspiration for designers, artists, agencies, teachers, typographers, students of design, and many more.

    Letters As Symbols by Christophe De Pelsemaker and Paul Ibou - Book Review - Cover Design

    If you are a regular reader of my book reviews you will know the drill by now, so before we jump into this book and marvel over some great Letters As Symbols let’s take a look at the cover design.

    The first striking thing about this book is indeed the cover design!. The cover is the first element of the book you visually engage with, and i must say that a very good job has been done to the cover design.

    Letters As Symbols by Christophe De Pelsemaker and Paul Ibou - Book Review 1

    What hits you first is the bright yellow colour that makes the book design stand out from a distance, and the red in the middle that features the books title really compliments that bright yellow colour.

    The black logos featured on the cover from various submissions by designers really sell the books content, and just by looking at the front cover you know exactly what this book is all about! Simple but effective which goes back to what i mentioned earlier about the simplest solution being the most appropriate and communicates very powerfully in seconds!

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    When first opening the book you’re greeted with a list of  the 26 logos, and their designers featured on the cover, followed by an introduction to the author of the book, a good friend, Christophe De Pelsemaker who is featured in our designer interviews & the Belgium legend himself Paul Ibou. The table of contents is clearly and nicely laid out in alphabetical order from (A-Z) which is nice from an inspiration standpoint as for instance if you’re looking for “C” Letter Symbols you go to page 40 which shows the Chromoscope Pictures logo created by another friend of mine Chris Logsdon plus many other C based symbols.

    Letters As Symbols by Christophe De Pelsemaker and Paul Ibou - Book Review 4

    The pages of Letters As Symbols are clean and simple showing the logos based on a single letter in alphabetical order displayed in pure black and white which if you know me well you will know i love black and white monochrome logos, There are 306 trademarks, logos and symbols, and as De Pelsemaker describes with each of them “a celebration of breaking and pushing boundaries of typography” 

    There are a number of Letters As Symbols in the book from international countries, Belgium has been the obvious spotlight with 75 in total and the majority been designed by Paul Ibou himself. And other countries are as follows.

    • Japan – 44
    • USA – 40
    • Canada – 28
    • Switzerland  – 14
    • UK – 13
    • Italy – 10
    • Cuba – 9
    • Austria – 7
    • The Netherlands – 7
    • India – 5
    • Spain – 4
    • Mexico – 4
    • Poland -3
    • Slovenia – 3
    • Sweden – 3
    • Venezuela – 3
    • Ireland – 2
    • France – 2
    • Australia – 2
    • Finland – 2
    • Brazil – 2
    • Hungary – 1
    • Czech Republic – 1
    • Portugal – 1
    • Columbia – 1
    • Ukraine – 1
    • Estonia – 1
    • Argentina – 1
    • Russia – 1
    • Bulgaria – 1
    • Georgia – 1
    • Luxembourg – 1
    • Turkey – 1

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    Christophe adds: “Looking purely at the aesthetics of the featured logos, they are all equal and have the qualities a good logo must have… With Letters As Symbols, we did not want to make a distinction between famous and non-famous designers.

    For that reason, the decision was made to arrange the logos in a non-specific way. The only order that is used is the alphabetical order per letter. The non-specific arrangement gives the viewer the possibility of being surprised when seeing the same level of quality between some of the most respected leaders and the lesser known designers.”

    Under the logos featured on each page states the company and industry plus the year it was created, the designer who created it and where they are from. You can expect to see logos from some of the greats including Saul Bass, Alan Fletcher, Yasaburo Kuwayama, Ivan Chermayeff, Tom Geismar, Stefan Kanchev, DixonBaxi, Landor Associates to name a few

    This book has a very interesting back story. The original idea for the book first came to light in 1991 thanks to Belgian design legend Paul Ibou who has not really been given the recognition he truly deserves.

    His work can be found in a variety of graphic design books and magazines including 1977’s Trademarks & Symbols of the World by Yasaburo Kuwayama and Yusaku Kamekura, Logo Modernism by Jens Muller and R. Roger Remington, published in 2015, and many editions of Idea magazine.,

    During 1991 Paul Ibou had already designed a concept layout for the book cover that would feature various submissions of logos by brand identity designers around the world. Unfortunately, the book was never released until now, through a collaboration established in 2017 between Paul himself and a younger generation of fellow Belgian graphic designer Christophe De Pelsemaker.

    Letters As Symbols - Original 1991 Cover Design By Paul Ibou-min

    Both men must be really proud that the book has finally been published after an unsuccessful kickstarter fell short on August 23rd 2018, but 6 months after Christophe announced that Paul had been in contact with Belgian publisher Stockmans Art Books who said they were interested in publishing the book which i’m sure was great news for the two of them, and to add to the good news the book was going to be published with a hardcover and the interior pages would be improved with a perfect soft cotton feel. I was super happy for them when i heard the good news.

    What is also impressive is how active Paul is still in the industry at 80 years old, it’s very inspiring to see the passion he has for his work and profession. As Christophe mentioned

    “Paul is still an active man in his field and continues carrying fire and passion for constructivist art and graphic design”

    I highly recommend to all logo design lovers, Typographers, and Graphic Designers including those learning about design and the seasoned pros it’s well worth having on your bookshelf in arms reach for a great inspirational resource.

    Letters As Symbols by Christophe De Pelsemaker & Paul Ibou - Book Review

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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

Amazon - https://amzn.to/3jh4p0h 

Wordery - https://tidd.ly/2VmUJt9 

Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website. 

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group: https://thelogocreative.substack.com/subscribe 

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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

- Andrew Marriott - The Logo Creative™

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
▶️ Take a step back 
▶️ Go for a walk 
▶️ Change scenery 
▶️ Keep a notebook handy 

What are your methods? 👍

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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

- Andrew Marriott - The Logo Creative™

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group:
https://thelogocreative.substack.com/subscribe 

We have recently partnered with Mr Mockup:
https://mrmockup.com/ref/thelogocreative/ 

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#bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader
#branding #storyategy #brandstorytelling #brandstrategy #business #book #books #steallikeanartist #showyourwork #austinkleon
    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

In this interview Simon shares his design journey, first ever logos he designed, his design process and insights into the logo design industry.

Be sure to check out the interview, link in bio under the designer interview section.

_________________________________

#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
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    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

 - Andrew Marriott - The Logo Creative 

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

Tip - Start looking at business from the outside in! 

You get what you put in!" 

- Andrew Marriott - The Logo Creative 

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

- Andrew Marriott - The Logo Creative™

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

_________________________________

#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

_________________________________

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

👉 Join the newsletter: tiny.cc/thelogocreative

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

It's what happens inside of you!

Remember that you're unable to control life around you, but you can control yourself! - 

Take Action!". 

Andrew Marriott - The Logo Creative™ 

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    "Never compare your behind the scenes with other p "Never compare your behind the scenes with other people's greatest hits, never compare yourself to other people. 

Keep yourself in the game, and take control of it. 

If it’s been done before it can be done better. 

Be confident and figure it out. 

You got this!"

Andrew Marriott - The Logo Creative™

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    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

 - Andrew Marriott - The Logo Creative™

_________________________________

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    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    Big thanks to @bispublishers for sending me this b Big thanks to @bispublishers for sending me this box of goodies to review for you lovely people.

I'll be doing some videos soon of each item.

Then I'll be fully reviewing each item on our website. 👍

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    The Logo Creative™
    Logo & Brand Identity Studio

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    International Design Studio
    info[at]thelogocreative.co.uk
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