We may speak the same language though we both interpret the world differently. The human language is a complex concept that all people grasp during the young years. Due to the need to communicate, every toddler begins imitating different words.
Even though they might not understand the words, the undeveloped minds associate words with meaning, same as adults. Nevertheless, words are the most powerful tools of human communication, and without them, nothing we see and do today would be possible.
Continue reading “5 Ways How the Right Words can Build a Consistent Brand”
Are you driven by the “content is king” notion? That cliché is getting so boring that we all start to yawn when we hear it. However, brand owners and content marketers stick to it because they know it’s true. The quality, relevance, and frequency of your published content determine the success of your online marketing campaign.
But many brand owners take that “content is king” too literally. They feel like they should produce more content more frequently.
So they make serious mistakes along the way. They practically undermine the success of their brand. They negatively affect its reputation through the bad content they publish.
Are you doing the same thing?
Continue reading “Is Your Content Hurting the Brand? 6 Tips to Fix the Damage”
“I can’t believe it. They’ve asked me to come up with brand names again.”
You could have planted potatoes in the Graphic Designer’s forehead furrows.
“I’m a Designer, not a bloody Copywriter.”
I felt his pain.
Forcing a visual person to write words is borderline workplace bullying.
Continue reading “Why Designers and Copywriters Should Collaborate More”
Ever noticed how things are often better in threes?
Two is too little. And four feels like it’s a tad too much.
Three feels just right, doesn’t it?
Continue reading “Great things come in threes”
Good design is essential for a strong brand identity. But it’s only the first step towards bringing a brand to life. In this guest post, copywriter and author Tom Albrighton explains how writing fits into the picture.
As all good designers know, a brand is more than just a logo. Brands are what people think of them, and a great logo – though vital – is only the first step towards shaping those thoughts. So what part does copywriting play?
Continue reading “Why great branding needs great copywriting”