It is not easy to build content that ranks well in the search results. After all, only 10 results are shown on the first page of the search results. This means that you really need your content to stand out to even get noticed. In this article, we share 11 Tips For Building Content That Ranks Well.
Logos are used by brands to create an identity. Often, they’re the first encounters people have with a business, so they must make an impression and set the right tone. In this article we discuss Why Good Copywriting Is Necessary in Logo Design.
Since its inception in 2010, Instagram has come up the ranks very swiftly and steadily. From its initial stages where it was just a social media platform for sharing pictures, it has now developed into a full-fledged marketing and e-commerce platform. It boasts an active user base of 1 billion users a month and is third on the user base list only after Facebook and YouTube. In this article, we look at Copywriting For Instagram: Quick Tips to Follow.
Every entrepreneur or professional will have to write at one point. In this article, we give you 6 Stand-Out Writing Tips For Designers, Developers, And Other Non-Writers.
The days when websites used to be only news portals are long gone. Today, almost every site comes with a highly specific purpose and that is to drive visitors’ engagement. This is exactly why copywriting turned into one of the most powerful forces of digital marketing. In this article we discuss 7 Copywriting Tips To Boost Your Website’s Conversions.
We may speak the same language though we both interpret the world differently. The human language is a complex concept that all people grasp during the young years. Due to the need to communicate, every toddler begins imitating different words.
Even though they might not understand the words, the undeveloped minds associate words with meaning, same as adults. Nevertheless, words are the most powerful tools of human communication, and without them, nothing we see and do today would be possible.
Are you driven by the “content is king” notion? That cliché is getting so boring that we all start to yawn when we hear it. However, brand owners and content marketers stick to it because they know it’s true. The quality, relevance, and frequency of your published content determine the success of your online marketing campaign.
But many brand owners take that “content is king” too literally. They feel like they should produce more content more frequently.
So they make serious mistakes along the way. They practically undermine the success of their brand. They negatively affect its reputation through the bad content they publish.
Are you doing the same thing?
“I can’t believe it. They’ve asked me to come up with brand names again.”
You could have planted potatoes in the Graphic Designer’s forehead furrows.
“I’m a Designer, not a bloody Copywriter.”
I felt his pain.
Forcing a visual person to write words is borderline workplace bullying.
Ever noticed how things are often better in threes?
Two is too little. And four feels like it’s a tad too much.
Three feels just right, doesn’t it?
Good design is essential for a strong brand identity. But it’s only the first step towards bringing a brand to life. In this guest post, copywriter and author Tom Albrighton explains how writing fits into the picture, and Why great branding needs great copywriting.