This may be a bold (and perhaps inaccurate) statement, but consider this. Where would Nike be without the famous Swoosh? What about Google’s upbeat, colorful interfaces and Doodles? Or Apple’s minimalist silhouette of a half-bitten Macintosh apple?
The world of today is depending upon digitalization. Marketing strategies become futile if they do not include the use of a quality logo. This upsurge in global competition has compelled brands of every scale and type to resort to having a logo. However, the notion of having a valuable logo is not as easy as it sounds.