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10 Things You Should Know Before Hiring a Logo Designer

10 Things You Should Know Before Hiring a Logo Designer

  • 14/03/201923/04/2019
  • by The Logo Creative
  • The world of today is depending upon digitalization. Marketing strategies become futile if they do not include the use of a quality logo. This upsurge in global competition has compelled brands of every scale and type to resort to having a logo. However, the notion of having a valuable logo is not as easy as it sounds.

    The process of getting a great logo designed depends upon your choice of logo designer or design agency. You might have a great concept for your logo but its execution should also be given to the hands of a professional designer.

    Just as an illustrator looks for the right illustration styles and trends to follow for an illustration, a logo designer needs to possess great logo design skills and expertise. However, only you can be the judge of their skills.

    Table of Contents

    • The need for a professionally designed logo
      • What options do you have?
    • What you need to know before hiring a designer
      • Look into their portfolio
      • Specify your requirements and preferences
      • Analyze their creative abilities
      • Make them understand your brand and its audience
      • Ask for an estimated project cost
      • Set a project timeline
      • Ask the designer for authentic reviews
      • There should be no lack of understanding
      • Know the design process
      • Inquire what they will include in the deliverables

    The need for a professionally designed logo

    It is certainly without a doubt that every renowned company or brand out there has relied on professional logo designers for the creation of their brand logo. You could prefer to work with an individual freelance designer or a design agency as that is not what matters but what matters is the quality of the logo.

    A logo can be of good quality only if the designer possesses exceptional design skills. It is never recommended in a professional enterprise to create a logo yourself as it then leads to further shortcomings. It might cut down costs but if you compare your logo to your competitors, it surely would not withstand the competition.

    What options do you have?

    The options are several and it entirely depends upon what you choose. However, you have to be careful in selecting one as not every option could prove to be right for you.

    Design Agency or Small Design Studio – If your motive is to outweigh your competition with a logo that simply stands out then it is better to hire a design agency or small design studio. You would have to set a higher budget for it but the result would be as fruitful for your brand image.

    Freelance Designers – Working with a freelance designer is the least costly option but you would have to depend on the freelancer for the concept building, designing and the management of the design process.

    Create Your Logo Yourself – While it does remove hiring and additional costs, it would not only consume your time, efforts but designing a logo yourself would also serve no purpose to your brand identity.

    What approach you deem fit for your logo depends upon you and your requirements. You also have the choice to hire an in-house graphic designer or hold an online contest from where you can acquire the logo design you want although this is never a good way to go as the results can be bad and communication from client to the designer is non-existent, basically it’s a fashion contest with no value.

    What you need to know before hiring a designer

    Before you select any of the given options, take into account the following tips once you make your decision.

    1. Look into their portfolio

    10 Things You Should Know Before Hiring a Logo Designer

    If you are deciding to hire a logo designer then you should always start with a thorough investigation. This investigation mainly includes asking the designer for their past work or a project portfolio. It is for sure that every professional designer in the design industry has a work portfolio and will never hesitate to present it to you.

    The portfolio would not only highlight their work but would also allow you to know what sort of person the designer is. However, make sure the portfolio is filled with creative and unique projects since a logo should match your requirements as well as be unique.

    1. Specify your requirements and preferences

    If you believe you can collaborate with your chosen logo designer you should still not completely depend on them. You should manage your logo project meticulously since you are the brand owner and you need to specify your instructions to the designer throughout the design phase.

    You know your brand, vision, and requirements better than anyone does therefore, you should exhibit it when working with a logo designer. Do not give the designer an empty canvas to draw on instead give them all the details that are relevant to your logo beforehand.

    1. Analyze their creative abilities

    10 Things You Should Know Before Hiring a Logo Designer

    Creativity is something that is innate that is why it is better to look for logo designers that possess the immaculate creative talent and imaginative abilities. Before you let the designer decide what is necessary for your logo, think about all the attributes and qualities a good logo needs to have.

    The most essential factor is the logo’s simplicity. If a logo is not simple and is bloated with complex ideas or design elements then it would not be able to stand out. While a logo designer can have years of expertise in the design field but if they are not creative then it will reflect in your logo as well. Therefore, judging a designer’s creativity can be done so by checking their portfolio.

    1. Make them understand your brand and its audience

    10 Things You Should Know Before Hiring a Logo Designer

    While it is important to explain how you want your logo to be designed but other than that also make sure to elaborate your brand’s mission, target audience and audience preferences to the logo designer.

    Logo designers at times already have a knack for marketing but still to be on the safe side, provide them with a detailed explanation about your brand and its target customers. This notion would allow them to be well versed about the design elements, colors and font styles to use for the right brand image.

    1. Ask for an estimated project cost

    It might already be self-explanatory to ask the logo designer for the estimated budget but every brand owner should know not to overlook this question. If you are positive about their portfolio and you believe they are credible, only then advance towards hiring them. This includes knowing if the money you are investing in the logo design is worth it or not.

    However, you should not revolve around acquiring a cheaper price tag instead; you need to look for quality. You are investing in your logo not for the outcome as you are also investing your time and dedication to it so it should comply with your requirements.

    1. Set a project timeline

    The length of a project is based on different factors and that is why it varies. However, before you assign your logo project to a designer you should ask them how long it would take for the logo to complete and its estimated delivery date.

    If you know when you will receive your logo then you can easily allot other tasks or work operations according to it. Branding and marketing strategies would need to be formed that is why it is required to ask the project timeline beforehand.

    1. Ask the designer for authentic reviews

    Analyzing designer portfolio might be enough for some people but to judge your chosen logo designer’s credibility, try to get a look at the testimonials given to them. There would be nothing visually appealing about a testimonial or a review but it would prove to you the designer’s authenticity.

    Ask the designer for a list of authentic testimonials and analyze if the past client were pleased with their work or not. It would also say a lot about your prior experience so do not overlook this step.

    1. There should be no lack of understanding

    10 Things You Should Know Before Hiring a Logo Designer

    Since the logo design process is an extensive one, you would have to stay in contact with the designer quite often. For that reason, the designer and the client need to have a steady understanding. Personality plays an essential role in it as if the behavior of the designer does not comply with your preferences then it leads to several hurdles.

    The designer should be passionate about their work and should possess the desire to fulfill client requirements without a single flaw. That is why observe if you can easily work with the designer and make your decision then.

    1. Know the design process

    You should inquire with the designer about their logo design process. Some designers tend to have a different approach to logo designing while some follow what’s currently trending. From the initialization of the design phase to its completion, ask the designer for every intricate detail you can think of.

    These details include the submission of the first draft, number of revisions and the color scheme they would select for your logo. These are just a few of the details but if you ask your designer to know more, they would surely present you with the details you need.

    1. Inquire what they will include in the deliverables

    You could decide beforehand if you solely need a logo file or more design files. Since branding is a complete package, you could ask the designer to add more design samples in the final delivery but of course, they would charge more for it.

    Another thing that you can ask for is different styles and formats of your logo that includes high-resolution file formats and a branding scheme that you could follow for your branding campaigns. Do not ask for these deliverables after the logo’s completion instead make these requirements clear prior to making an agreement.

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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

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We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
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Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

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Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

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But just like me you got this!"

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Always be open to trying new things and moving in different directions. strive to be both." 

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

It's what happens inside of you!

Remember that you're unable to control life around you, but you can control yourself! - 

Take Action!". 

Andrew Marriott - The Logo Creative™ 

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    "Never compare your behind the scenes with other p "Never compare your behind the scenes with other people's greatest hits, never compare yourself to other people. 

Keep yourself in the game, and take control of it. 

If it’s been done before it can be done better. 

Be confident and figure it out. 

You got this!"

Andrew Marriott - The Logo Creative™

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    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

 - Andrew Marriott - The Logo Creative™

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    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

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#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Big thanks to @bispublishers for sending me this b Big thanks to @bispublishers for sending me this box of goodies to review for you lovely people.

I'll be doing some videos soon of each item.

Then I'll be fully reviewing each item on our website. 👍

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    The Logo Creative - International Strategic Logo and Brand Identity Design Studio

    The Logo Creative™
    Logo & Brand Identity Studio

    Part of The AJR Group™

    International Design Studio
    info[at]thelogocreative.co.uk
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