“You can mimic a result but not creativity” – Sonya Teclai
This one quote sums up the online logo generators in one short sentence. The idea of having a DIY cheap logo seems pretty tempting to all the startups, who are already on a tight budget, at the same time they have a lot of other things to deal with. I mean who doesn’t want to save a few bucks for the rainy days. Mainly when they have cumbersome tasks ahead to establish and sustain their startup brand. However, there are a few things which you just can’t compromise on, and your logo design is one of these.
If you are going to launch a startup, you may find it grueling to have a custom logo design. As it requires a professional logo designer, off-course more than a few hundred dollars and the process may take a little bit longer as compared to the DIY online logo makers. But trust me a custom-made logo design is worth the expense, time and effort. As it brings you an exclusively designed emblem to your brand identity, which has been created by keeping your company’s goal, mission, and values in mind.
As can be seen, internet nowadays is littered with a plethora of online logo design that comes with the alluring claims such as “no design skills required,” “easy to use drag and drop tools” and a lot more. Putting all the misconceptions in context, below we have mentioned all the reasons why you should always consider having a custom logo design for your company.
1. Buy Quality, Cry Once- Buy Cheap, Cry Forever
Anyone who is not familiar with the significance of a custom made logo design may find it grueling to undergo the designing process when they can make one on their own with the help of a fancy-looking online logo tool available out there. I mean who wouldn’t be convinced on the idea of creating a logo using online ‘easy-peasy drag and drop tools.’
Let’s face the music, any sagacious person who is aware of the worth of the logo as a branding element would never opt for a DIY logo over a tailor-made one. Even though the former option is way cheaper than hiring a dedicated designer, still you should not be cutting corners, especially when it is about your brand identity. Remember, your logo is an essential asset, and it is going to represent your brand even when you won’t be there to promote your company.
2. Your Logo Should Stand Out From The Crowd
When you are going to start a business, you want to make it look different from others. Suppose you are going to start a café, what will you do to make it come across as a one-of-its-kind venture when there are many other coffee houses in the neighborhood selling similar stuff as you? Your logo comes to the rescue here.
You can play with your logo elements to covey the unique selling proposition of your brand. For instance- it can be a green element to describe the organic imported beans you are using. On the contrary, this gets a little bit complicated with the online logo generators. Bear the fact in mind that you cannot get a unique logo from online logo maker tools, as there would be another person using the same logo that you picked with a few minor tweaks here and there.
3. A Professional Logo Is the Best Representation of Your Brand
Off course there is a reason that online logo makers are cheap while custom logo design costs you a considerable amount of money. No matter how amazing your DIY logo looks, it can never compete with a logo that has been designed by a professional and expert logo designer, who has profound design knowledge and knows the science of design techniques.
There is no way that these two options can be equal in any manner. Anyone who has design knowledge and understands the qualities that make a logo looks legit can tell just by looking at it if it is designed by a professional or not. And of course, you don’t want your logo to come across as an unflattering symbol that may have adverse effects on your brand image.
4. Your Logo Should Be Exclusively Yours
A logo is considered as the face of your company. It is one significant piece of your branding that you are going to have not only on your storefront but also on your website, social media and many other marketing materials. Thus, when you are going to design yourself a logo, you do your utmost to make it truly yours. You want it to be a unique representation of your brand.
You make sure that the colors, the fonts, the style, and every other element is conveying your brand message in an effective manner. Not to mention, this is only possible with a custom logo design, on the contrary, a DIY logo can be copied by anyone who is using the same tool that you have used for designing your logo. For fear that a DIY logo can be really harmful to your brand image as well as for your future branding and marketing efforts.
5. You Need Infinite Options for Designing a Striking Logo
A professional logo designer goes all out to design an impactful logo for your company. Not only he has immense knowledge of design principles, but he also has infinite options available as he works on the exclusive tools and software that can be operated by the designers only. As a result, you get a perfectly designed logo that has been created by keeping your design brief, company values and latest design trends and techniques in mind.
However, as compared to the logo design software, you get minimal options on the online logo tools. Therefore, no matter how much effort you have put into the process you can never come up with the result closer to one designed by a legit design professional.
6. Logo Should Be Convertible Through All Media
As we have already discussed, your logo is the face of your company which is designed to be printed throughout all the media and marketing collateral associated with your brand. Logo these days are designed by keeping the diverse platforms in mind. For instance, your logo should be flexible enough to be put as your desktop picture as it appears tiny when you are commenting somewhere on social media.
With this in mind, logos are thoughtfully made to be adjustable as per the need. In many cases, minimal versions of the logos are also designed so that they can be utilized on various other platforms as well. This task is easier said than done, and a non-designer cannot perform it own their own, neither the DIY tools can help them in this regard.
7. Your Logo Should Have a Personal Touch
It won’t be wrong if we say that your logo is a visual identifier that tells your audience what your brand is about. It acts like a storyteller that delivers your brand message in the best way possible. In a nutshell, your logo includes all the intricate details merged with finesse, that transmit an entrancing aura into the surrounding.
This kind of masterpiece cannot be created just like that; it definitely requires someone who does this for a living and knows what belongs where in the design. When a dedicated designer designs a logo, they put their heart and soul in the process. As a result, the logo reflects the hard work that went into it, which is not possible with the logo generators.
8. Bespoke Logo Builds Your Trust
A logo is your first impression, and being a business owner, you definitely don’t want to mess up with your first impression. Your logo sends a subliminal message and sets the expectations that your audience going to have with your brand. Believe it or not, your audience makes a perception for your company when they look at your logo design.
No matter how great your brand is and how wonderful stuff you have got to offer, if your logo is not up-to-the-mark, everything will go down the hill. Sigh! But people do judge a book by its cover. Not to mention, your logo is a make or breaks factor, a custom-built logo can help you gain trust, in contrast, a cheap and poorly designed logo can tarnish the image of your brand in a jiffy.
In a nutshell, designing a logo may seem an easy-to-do job which in reality is no less than a herculean task. To some people it seems like a child’s play; thus they go ahead making one as if it’s not a big deal, unfortunately, ends up causing huge damage to their brand image. Remember, almost half of all the startups fail in the first five years of their launch, needless to say, poor branding is one of the reasons behind their fateful collapse. Logo design is something you should not even think of cutting corners with, else you will have to pay the unbearable price in the future. If you really want your business to be taken seriously, custom logo design is what you should opt for.
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Loius Martin is a Creative Marketing Manager at Invictus Studio, situated in Southlake. He has been guest blogging for quite a long time about design, search engine marketing, and branding.
Also published on Medium.