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8 Reasons You Should Invest in Custom Logo Design

8 Reasons You Should Invest in Custom Logo Design

  • 18/03/201919/10/2019
  • by The Logo Creative
  • “You can mimic a result but not creativity” – Sonya Teclai

    This one quote sums up the online logo generators in one short sentence. The idea of having a DIY cheap logo seems pretty tempting to all the startups, who are already on a tight budget, at the same time they have a lot of other things to deal with. I mean who doesn’t want to save a few bucks for the rainy days. Mainly when they have cumbersome tasks ahead to establish and sustain their startup brand. However, there are a few things which you just can’t compromise on, and your logo design is one of these.

    If you are going to launch a startup, you may find it grueling to have a custom logo design. As it requires a professional logo designer, off-course more than a few hundred dollars and the process may take a little bit longer as compared to the DIY online logo makers. But trust me a custom-made logo design is worth the expense, time and effort. As it brings you an exclusively designed emblem to your brand identity, which has been created by keeping your company’s goal, mission, and values in mind.

    As can be seen, internet nowadays is littered with a plethora of online logo design that comes with the alluring claims such as “no design skills required,” “easy to use drag and drop tools” and a lot more. Putting all the misconceptions in context, below we have mentioned all the reasons why you should always consider having a custom logo design for your company.

    Table of Contents

    • 1.     Buy Quality, Cry Once- Buy Cheap, Cry Forever
    • 2.     Your Logo Should Stand Out From The Crowd
    • 3.     A Professional Logo Is the Best Representation of Your Brand
    • 4.     Your Logo Should Be Exclusively Yours
    • 5.     You Need Infinite Options for Designing a Striking Logo
    • 6.     Logo Should Be Convertible Through All Media
    • 7.     Your Logo Should Have a Personal Touch
    • 8.     Bespoke Logo Builds Your Trust
      • Key Takeaway

    1.     Buy Quality, Cry Once- Buy Cheap, Cry Forever

    Anyone who is not familiar with the significance of a custom made logo design may find it grueling to undergo the designing process when they can make one on their own with the help of a fancy-looking online logo tool available out there. I mean who wouldn’t be convinced on the idea of creating a logo using online ‘easy-peasy drag and drop tools.’

    Let’s face the music, any sagacious person who is aware of the worth of the logo as a branding element would never opt for a DIY logo over a tailor-made one. Even though the former option is way cheaper than hiring a dedicated designer, still you should not be cutting corners, especially when it is about your brand identity. Remember, your logo is an essential asset, and it is going to represent your brand even when you won’t be there to promote your company.

    2.     Your Logo Should Stand Out From The Crowd

    When you are going to start a business, you want to make it look different from others. Suppose you are going to start a café, what will you do to make it come across as a one-of-its-kind venture when there are many other coffee houses in the neighborhood selling similar stuff as you? Your logo comes to the rescue here.

    You can play with your logo elements to covey the unique selling proposition of your brand. For instance- it can be a green element to describe the organic imported beans you are using. On the contrary, this gets a little bit complicated with the online logo generators. Bear the fact in mind that you cannot get a unique logo from online logo maker tools, as there would be another person using the same logo that you picked with a few minor tweaks here and there.

    8 Reasons You Should Invest in Custom Logo Design

    3.     A Professional Logo Is the Best Representation of Your Brand

    Off course there is a reason that online logo makers are cheap while custom logo design costs you a considerable amount of money. No matter how amazing your DIY logo looks, it can never compete with a logo that has been designed by a professional and expert logo designer, who has profound design knowledge and knows the science of design techniques.

    There is no way that these two options can be equal in any manner. Anyone who has design knowledge and understands the qualities that make a logo looks legit can tell just by looking at it if it is designed by a professional or not. And of course, you don’t want your logo to come across as an unflattering symbol that may have adverse effects on your brand image.

    4.     Your Logo Should Be Exclusively Yours

    A logo is considered as the face of your company. It is one significant piece of your branding that you are going to have not only on your storefront but also on your website, social media and many other marketing materials. Thus, when you are going to design yourself a logo, you do your utmost to make it truly yours. You want it to be a unique representation of your brand.

    You make sure that the colors, the fonts, the style, and every other element is conveying your brand message in an effective manner. Not to mention, this is only possible with a custom logo design, on the contrary, a DIY logo can be copied by anyone who is using the same tool that you have used for designing your logo. For fear that a DIY logo can be really harmful to your brand image as well as for your future branding and marketing efforts.

    5.     You Need Infinite Options for Designing a Striking Logo

    A professional logo designer goes all out to design an impactful logo for your company. Not only he has immense knowledge of design principles, but he also has infinite options available as he works on the exclusive tools and software that can be operated by the designers only. As a result, you get a perfectly designed logo that has been created by keeping your design brief, company values and latest design trends and techniques in mind.

    However, as compared to the logo design software, you get minimal options on the online logo tools. Therefore, no matter how much effort you have put into the process you can never come up with the result closer to one designed by a legit design professional.

    6.     Logo Should Be Convertible Through All Media

    As we have already discussed, your logo is the face of your company which is designed to be printed throughout all the media and marketing collateral associated with your brand. Logo these days are designed by keeping the diverse platforms in mind. For instance, your logo should be flexible enough to be put as your desktop picture as it appears tiny when you are commenting somewhere on social media.

    With this in mind, logos are thoughtfully made to be adjustable as per the need. In many cases, minimal versions of the logos are also designed so that they can be utilized on various other platforms as well. This task is easier said than done, and a non-designer cannot perform it own their own, neither the DIY tools can help them in this regard.

    8 Reasons You Should Invest in Custom Logo Design

    7.     Your Logo Should Have a Personal Touch

    It won’t be wrong if we say that your logo is a visual identifier that tells your audience what your brand is about. It acts like a storyteller that delivers your brand message in the best way possible. In a nutshell, your logo includes all the intricate details merged with finesse, that transmit an entrancing aura into the surrounding.

    This kind of masterpiece cannot be created just like that; it definitely requires someone who does this for a living and knows what belongs where in the design. When a dedicated designer designs a logo, they put their heart and soul in the process. As a result, the logo reflects the hard work that went into it, which is not possible with the logo generators.

    8.     Bespoke Logo Builds Your Trust

    A logo is your first impression, and being a business owner, you definitely don’t want to mess up with your first impression. Your logo sends a subliminal message and sets the expectations that your audience going to have with your brand. Believe it or not, your audience makes a perception for your company when they look at your logo design.

    No matter how great your brand is and how wonderful stuff you have got to offer, if your logo is not up-to-the-mark, everything will go down the hill. Sigh! But people do judge a book by its cover. Not to mention, your logo is a make or breaks factor, a custom-built logo can help you gain trust, in contrast, a cheap and poorly designed logo can tarnish the image of your brand in a jiffy.

    Key Takeaway

    In a nutshell, designing a logo may seem an easy-to-do job which in reality is no less than a herculean task. To some people it seems like a child’s play; thus they go ahead making one as if it’s not a big deal, unfortunately, ends up causing huge damage to their brand image. Remember, almost half of all the startups fail in the first five years of their launch, needless to say, poor branding is one of the reasons behind their fateful collapse. Logo design is something you should not even think of cutting corners with, else you will have to pay the unbearable price in the future. If you really want your business to be taken seriously, custom logo design is what you should opt for.

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    Author Bio
    Loius Martin is a Creative Marketing Manager at Invictus Studio, situated in Southlake. He has been guest blogging for quite a long time about design, search engine marketing, and branding.


    Also published on Medium.

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    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Alex Aperios @aperiosdesign

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I have been following Alex for a while and like his diverse range of design styles.

It was nice to feature Alex and thanks again for taking part and sharing your insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    Big thanks to Drew de Soto @drewdesoto_knowyouroni Big thanks to Drew de Soto @drewdesoto_knowyouronions and BIS Publishing @bispublishers for sending me an advanced copy of the book.

I have had it for awhile now and read it twice as the wealth of knowledge and tips Drew presents in the books is great.

You can checkout our first look video both on IGTV and YouTube.

Head over to the book review section on our website for the full book review.

Link in bio @thelogocreative 

If you haven't already we recommend getting a copy you won't regret it, awesome book!

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#knowyouronions #drewdesoto #KYO #thelogocreative #thelogocommumity #design #graphicdesign #bookblog #booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm #bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader #booksofinstagram #corporateidentity #identitydesign
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature James Martin @made.by.james

James is a talentend logo designer from Southampton,, right here in the UK.

I have been following James for a long time now and being a fan of sketching I  always love seeing his sketching process.

It was a pleasure to feature James and thanks again for taking part and sharing your insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    Pause, Breath and Grow by @radim.malinic at @brand Pause, Breath and Grow by @radim.malinic at @brandnu.studio 

Big thanks to Radim for sending us an advanced copy. 

The book is created for making time with your thoughts, plans and ambitious by leading a more mindful creative life.

This is about considering who you are today and thinking about where you want to be tomorrow; learning to change what you can and accepting the rest.

The books concept is really unique especially if your a creative!

A full book review is coming soon!
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#book #bookreview #pausebreathegrow #pausebreatheandgrow #bookreviews #branding #bookofbranding #bookofideas #radimmalinic #thelogocreative #thelogocommumity #design #graphicdesign #bookblog #booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm #bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader #booksofinstagram
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Emmanuel is an Italian designer specialising in hand lettering logos and brand identity design.

Originally from Italy Emmanuel studied design later moving to London to further his studies and  now resides in Los Angeles California we're he moved to for an internship.

It was a pleasure to feature Emmanuel and thank him again for taking part and sharing his insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    It was such an honour to interview @rianhughes let It was such an honour to interview @rianhughes let but to be given the opportunity to review his book was great!.

This book has been such a pleasure to review and one that has took some time to put together, but I enjoyed every second of it. 

A huge thanks to Rian Hughes and @koreropress for our copy and allowing us to review the book. 

I highly recommend this to everyone! Who loves logos, comic books, superheros, illustrators and fans of typography. 

A nice colourful logo book packed with comic book logos and illustrations, beautiful typography and everything else you could wish for. 

Well worth having, One to Cherish!!!. Check out the book review link in bio @thelogocreative under our book review section. 

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#logo #identity #monogram #iconography #typography #lettermark #wordmark #graphic #design #book #bookreview #logobook #logodesign #graphicdesign #logos #comics #comicbook #ryanhughes #koreropress #marvelsuperheroes #dccomics #valiantcomics #logobook #logobookreview #logobooks #logodesignbooks #illustrations 
#typetopia #designspiration
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Rian is a legend creating so many comic book logos and illustrations I remember seeing as a kid, as I was a big comic book fan especially Marvel and DC comics.

He's worked extensively for both the British and American comic industries as both designer, typographer and illustrator, notably creating many logo designs for DC and Marvel.

Logos including Batman and Robin, Batgirl, the X-Men, Captain America, Wolverine, The Spirit, The Invisibles, Shade the Changing Man, The Atom and more.

It was such an honor to feature Rian and appreciate him sharing some great insights and background into his career.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#rianhughes #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
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Here are some pics of inside the book.

I can’t recommend this book enough! Full of insightful information and lessons taught by Francis himself that are easy to follow and get to grips with.

I have spent a few weeks learning from the book and it’s already elevated my lettering work which I shared on my newsletter. 

Join Newsletter: https://thelogocreative.substack.com/subscribe 

Amazing book! - Well Done Francis! @fran6

If you would like a copy of your own it’s available on Amazon:

Amazon UK: https://amzn.to/3pdjnGF 

Amazon US: https://amzn.to/3nfrdO3 
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#FrancisChouquet #lettering #handlettering #type #typography #sketch #sketchbook #letters #graphicdesign #illustration #drawing #pencil #handtype #calligraphy #letteringco #typespot #typegang #goodtype #thedailytype #typespire #typematters #welovetype #calligritype #handmadefont #typedaily #thedesigntip #typographyinspired
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Scott is a designer and art director born and raised in Hawaii, currently residing in Kaneohe, HI with is wife Liane and son. 

Scott has over a decade of working experience in building compelling brands and effective design solutions through print, digital and film mediums.

It was a pleasure to feature Scott and appreciate him sharing his insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
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Philip is a talentend self-taught logo designer right here in the UK.

It was a pleasure to feature Philip and thanks again for taking part and sharing his insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
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Big thanks to David for sending us the book. 

It really is amazing, the spine of the book is very unique!

Checkout the flick through video on YouTube and IGTV.

We also interviewed David in our designer Interviews and the link is in the description under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #davidcarson #graphicdesign #graphicart
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David has really inspired me over the years with his unconventional and experimental graphic style.

David Carson transformed and revolutionized the graphic design scene in America most notably during the 1990’s but also throughout his career.

It was an honour to collaborate and feature.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #davidcarson #graphicdesign #graphicart
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I'm currently on my second read through and it's a great book.

Big thanks to Kady for sending me the book, She contacted me while she was thinking of writing the book and asked if i would like to read it once finished.

I can confidently say its a treasure to own packed full of easy to digest information that I had to read again! Well Done Kady!

If you would like a copy of your own it’s available on amazon:

Amazon UK: https://amzn.to/2SKdMbT
Amazon US: https://amzn.to/3djf7ji
Kindle: 
https://amzn.to/3iXNGNr

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#branding #brandstrategy #brandfix #books #business #book #books
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Jord is a talented logo designer for Rotterdam in the Netherlands.

It was a great interview and thanks to Jord for sharing his creative jorney and insights.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
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Davor is a talentend self-taught logo designer from Croatia.

It was a great interview and thanks to Davor for sharing his creative jorney and insights.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    If your a freelance designer then Work For Money, If your a freelance designer then Work For Money, Design For Love by David Airey is a must own book. 

It's book I have owned since it's release and read many times over the years.

Check out our full book review link in bio under book review section.

You can checkout our full review and video flick though in the bio @thelogocreative under the book review section.

Do you own this book? Let me know what you think?

________________________________________________

#logoinspirations #designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg #graphicgang #thedesignfix #logodesignersclub #logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn #bookreview #logobooks #logobook #davidairey #workformoneydesignforlove
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It was a great interview Andy and nice of him to share his creative knowledge and insights.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    If your a logo designer or a lover of logos then l If your a logo designer or a lover of logos then logo design love by David Airey is a must own book. 

It's book I have owned since it's release a decade ago and read many times over the years.

Check out our full book review link in bio under book review section.

You can checkout our full review and video flick though in the bio @thelogocreative under the book review section.

Do you own this book? Let me know what you think?

________________________________________________

#logoinspirations #designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg #graphicgang #thedesignfix #logodesignersclub #logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn #bookreview #logobooks #logobook
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we featured Eli Altman @ahundredmonkeys 

Eli is the author of Run Studio Run a book to help you operate and grow your small creative studio.

One of the best books I have read, I literally could not put it down. Full review is available on the book review section of our website.

It was a great interview with Eli packed with creative insights and some solid words of wisdom.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    Trust Funnel by Brian G. Johnson is a great book t Trust Funnel by Brian G. Johnson is a great book that you need to check out. Similar to Crush It! by Gary Vaynerchuk it’s one of those books that has assisted in helping me in putting myself out there online with social media and building an online presence.

I have followed Brian online for quite a while years before he wrote the book Trust Funnel which was released February 3rd, 2015 and when he announced that he was writing the book I knew it was one I had to pre-order. 
Read our book review of Trust Funnel by Brian G. Johnson. 
You can view the book review under our book review section, link in bio.

Have you read this book? What do you think?
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