Businesses have always been about window-dressing! Earlier, in the physical markets, the actual windows were made pleasing enough for the customers to visit the stores and make the purchase.
However, now that businesses have gone digital, we usually work at dressing the windows of devices being used by the customers. And that is usually done by providing the best UI/UX designs to the audience of business websites, e-commerce stores, and even the blogs.
Working on the aesthetics of a website, store, or blog goes incomplete without working on your graphic designs. If your graphics seem homemade and unprofessional, your website is doomed! And that’s for sure!
Here are the best graphic design principles that one must follow to set their design game right:
The Principle Of Proximity
Proximity is the grouping of elements in a graphic design. Now, this might sound like nothing. But the proximity of your design can be the deciding factor on whether your graphics are good or extremely bad!
In case of bad proximity of designs, you’re not only inviting chances for your graphics to be completely ignored but also to be cringed upon.
And this is true. Bad proximity can really be an eyesore and if not that, it will surely fail to grab the attention of your audience.
While you’re grouping the elements of your graphics, make sure that you are making a complete sense and your graphic elements aren’t haphazardly placed or grouped.
Also, the proximity of your graphic design must be in such a way so that you can guide your audience to different parts of the design to deliver a clear message.
The Principle Of Visual Hierarchy
Visual hierarchy is very important for your graphics to make a complete sense and unfold the message in an adequate pattern, as you want your audience to read or see it.
This usually goes with the text that you use on your graphics. There must be an adequate hierarchy that you must follow for your graphic designs to be appealing, attractive, and useful for the audience.
To get a strong visual hierarchy, you must tweak almost every element of your graphic design including font, color, image, alignment, proximity, and typeface, etc.
With everything in the right place, using the right size, color, and alignment, you can create the best visual hierarchy for your audience to get the message in the clearest way!
The Principle of Alignment
You cannot just create a graphic by simply taking a background and aligning all the elements and text to the center. To create the best graphic designs, you need to try different alignments of text and elements to suit your design the best!
It is not mandatory to keep everything aligned to just one setting, which most the beginner graphic designers do.
You can align different text pieces and elements differently so as to add to the visual appeal and aesthetics of your graphic design. Just make sure to keep the alignment in line with the visual hierarchy and proximity of your design.
The Principle Of Contrast
The contrast of your design is an important element that decides whether your audience will like it or not. Be very careful while adding contrast to the design as a bad contrast can ruin things for you.
Now, the choice of different colors, different font sizes, and different font types, etc. help you set the contrast of your graphic design. The right combination of colors, font sizes, font types, and patterns of graphics give you the right graphics and helps you win your audience.
While setting the contrast, make sure your graphics are visually appealing, catchy, and guide the user attention on the right parts of the message at the right time.
With these 4 golden principles followed rightly, you can rest assured that your graphics are really going to be a big hit! However, these principles are used differently by different graphic designers based on the requirement of the project and type of audience they are creating the graphics for.
So, accordingly, you can adopt the principles as per your work requirements and master your art with practice and time.
If you’re still a beginner, don’t worry! Just start working on some sample graphics with all these principles in mind, and soon, you can be the best graphic designer in your region!
Soumyajit Chakraborty is the CEO at SoftProdigy. With his competent skills, he has been excelling in the IT sector for more than a decade now. He is a focused and goal-driven person who loves to share his expertise through blogging.
Also published on Medium.