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Designer Interview With Debbie Millman

Designer Interview With Debbie Millman

  • 07/03/201807/03/2018
  • by The Logo Creative
  • Designer Interview With Debbie Millman

    Today a Designer Interview With Debbie Millman for the past twenty years, Debbie has been President of Sterling Brands, where she has worked on the redesign of over 200 global brands, including projects with P&G, Colgate, Nestle, Kraft and Pepsi. In 2014, she was named President, Chief Marketing Officer of the firm. In 2013, Debbie was named one of the most influential designers working today by GDUSA. Debbie is the founder and host of Design Matters, the world’s first podcast about design, which has garnered over one million downloads and a Cooper Hewitt National Design Award. In the nine years since its inception, Millman has interviewed more than 250 design luminaries and cultural commentators, including Massimo Vignelli, Milton Glaser, Malcolm Gladwell, Dan Pink, Barbara Kruger, Seth Godin and more.

    Designer Interview With Debbie Millman @debbiemillman #designerinterview #logodesign #branding
    https://t.co/BOz1knqmC9 pic.twitter.com/ALy8GYBkiB

    — The Logo Creative™ ✏ (@thelogocreative) March 7, 2018

    Debbie is the author of six books, including two collections of interviews that have extended the ethos and editorial vision of Design Matters to the printed page: How to Think Like a Great Graphic Designer and Brand Thinking and Other Noble Pursuits. Both books have been published in over 10 languages. In 2009 Debbie co-founded with Steven Heller the world’s first graduate program in branding at the School of Visual Arts in New York City. Now in its fifth year, the program has achieved international acclaim. The inaugural class wrote and designed the Rockport book Brand Bible: The Complete Guide to Building, Designing and Sustaining Brands and in 2013 the students created branding for the Museum of Modern Art’s retail program, Destination: New York.

    Debbie Millman Designer Quote

    Debbie’s written and visual essays have appeared in Print Magazine, Design Observer and Fast Company, and she is the author of two books of illustrated essays. Her work has been exhibited at the Chicago Design Museum, Anderson University, School of Visual Arts, Long Island University and The Wolfsonion Museum. She has been artist-in-residence at Cranbrook University, Old Dominion University, and Notre Dame University, and has conducted visual storytelling workshops at Academy of Art University in San Francisco, the University of Utah, Hartford University and the High School of Art and Design in New York. She has designed wrapping paper and beach towels for One Kings Lane, greeting cards for Mohawk and Card-To-Art, playing cards for DeckStarter and sketchbooks for Shutterstock.

    Designer Interview With Debbie Millman

    Debbie is President Emeritus of AIGA, one of four women to hold the position in the organization’s 100-year history. She is also a past board member and treasurer of the New York Chapter. She is a frequent speaker on design and branding and has moderated Design Yatra in India, presented keynote lectures at Rotman School of Management, Princeton University, Michigan Modern, the Melbourne Writers Festival in Australia, Design Thinkers in Toronto, the Festival of Art and Design in Barcelona, and many more.

    The Logo Creative – Hi Debbie thanks for taking part in our designer interview series it’s great that you’re onboard.

    Debbie Millman – Andrew, I’m honored. Thank you for thinking of me.

    The Logo Creative – What was the turning point in your life when you decided to become a designer and how did you proceed?

    Debbie Millman – I became a designer because it was the only skill set I had (I learned basic layout and paste-up in college, working on the student newspaper in the early 1980s). I didn’t have dreams of being a designer when I was growing up; I didn’t even know the profession existed until I went to college. If you had asked me what a designer was when I was a kid I’d have said “someone who designs clothes,” as my mother was a seamstress. I got my first job as a designer one nano-second before I gave up even doing that and taking a job as a secretary (as they were still called back in 1983.

    The Logo Creative – What does your day consist of?

    Debbie Millman – It really depends on the day. I could be doing any of the following things: traveling to speak at a conference, teaching graduate students at the School of Visual Arts, researching for a podcast episode, conducting an interview for my podcast Design Matters, making art, writing an article or essay, organizing material for a book, teaching undergraduate students at the School of Visual Arts, working with my Editor-in-chief at Print Magazine, having conference calls, watching Law & Order SVU Marathons,  going to board meetings for three of the boards I am on: The Joyful Heart Foundation, Performance Space 122 or the Type Directors club, planning the 2018 HOW Conference, working on an oral history of the firm Pentagram, sleeping, managing my Drip community, working on the show I curated for the Museum of Design in Atlanta, promotion and/or publicity for the book I worked on about Cipe Pineles, creating a class for Creative Live, playing with my dogs, dinner with friends, absolutely nothing at all, and so forth.

    The Logo Creative – What was the first logo you ever designed?

    Debbie Millman – I created a dreadful logo for a faux restaurant in my very first design class in college. I named the restaurant Cherries and Walnuts, and the logo consisted of…you guessed it: an image of cherries and walnuts.

    The Logo Creative – What is your favourite Logo you have designed?

    Debbie Millman – The No More logo.

    Designer Interview With Debbie Millman

    The Logo Creative – What is your favourite Logo of all time?

    Debbie Millman – Sinclair Oil.

    Designer Interview With Debbie Millman

    The Logo Creative – Can you describe or give us an overview of your logo design process?

    Debbie Millman – Honestly, I don’t have one. It depends on the client, the timing, the budget, and the culture.

    The Logo Creative – In your opinion regarding Logo Design pricing do you prefer working on a fixed rate or customer budget and can you explain why?

    Debbie Millman – Budget. As Paula Scher once said (and I am paraphrasing), “The Citi logo took 30 seconds and 39 years to create.”

    The Logo Creative – How long does it take to complete the average logo design project from start to finish?

    Debbie Millman – Not to be a smart ass, but please see the second sentence in the answer to the question “Can you describe or give us an overview of your logo design process.” There is no one answer to ANYTHING in developing logos or creating any brand design.

    The Logo Creative – Are you a MAC or PC User and is there a reason for your choice?

    Debbie Millman – MAC. If nothing more now than the Apple Pencil.

    The Logo Creative – Which software do you use frequently?

    Debbie Millman – All Adobe software, though I do occasionally use QuarkXpress if I can get it to load on one of my laptops (I was really really good at QuarkXpress). Oliver Jeffers taught me how to use ProCreate on the iPad Pro and now I LOVE using it.

    The Logo Creative – What is your favourite style of logo design? And why?

    Debbie Millman – Mid-century Modern, as I am a real sucker for the classics.

    The Logo Creative – What is your daily inspiration when you design?

    Debbie Millman – Sleep, coffee, music, hope. In that order.

    The Logo Creative – In your opinion what’s the best and worst part of your job been a designer?

    Debbie Millman – 

    • Best: Making the work and seeing it in the marketplace
    • Worst: Insecure, unreasonable clients, market research, scope creep.

    The Logo Creative – Who is the most inspiring person to you and why?

    Debbie Millman – The artist, illustrator, writer and overall National Treasure Maira Kalman is the most inspiring person to me because she makes the most beautiful, heart-breaking, life-affirming work in the world. I love everything about what she makes.

    The Logo Creative – Who is your favourite Graphic Designer and why?

    Debbie Millman – Paula Scher is my favorite graphic designer because she’s has more impact on American visual culture than anyone, and she’s been doing it for over 40 years. And she is still making great work and she hasn’t peaked yet!!!

    The Logo Creative – What’s your favourite design quote?

    Debbie Millman – My own: Busy is a decision. Someone else’s: Paula Scher: “Clients don’t pay us the big bucks to make their logos. They pay us the big bucks to navigate through their politics.”

    Designer Interview With Debbie Millman

    The Logo Creative – In less than 10 words what is graphic design?

    Debbie Millman – Problem-solving activity

    The Logo Creative – What steps did you take to start your graphic design business? Did you have to make any sacrifices on your journey?

    Debbie Millman – Early on, I didn’t really take any deliberate steps in my graphic design career. The first ten years of my career were mostly experiments in rejection, failure, and humiliation. I had very little self-esteem and didn’t think I was smart enough, pretty enough or talented enough to do much of anything. So, I mostly took the first jobs that came along, compromised in every aspect of my career (except where I lived, as I wanted desperately to live in Manhattan, and did whatever it took to make that happen) and sacrificed my then-dreams of being an artist and a writer in an effort to be self-sufficient at that time.

    The Logo Creative – Do you have any regrets? Is there anything you would have changed early on in your career?

    Debbie Millman – I have a lot of regrets about not believing in my abilities. I have regrets about worrying so much about what other people think. But ultimately, I am (finally) really, really happy where I am now. SO if I went back and did anything differently, I worry that I wouldn’t be exactly here today, exactly as is.

    The Logo Creative – If you could go back in time, what would you tell your younger self?

    Debbie Millman – I would tell my younger self the following: MOISTURIZE. Don’t spray perfume on your neck. Stay out of the sun at all costs. DON’T SMOKE. Don’t go home with that guy from the subway. Only work with the Learning Annex if they give you a contract. The guy trying to start the magazine in the 1990s was a sleaze, run run run in the other direction when you meet him. Enjoy the summer of 1992 when you were unemployed, as you did eventually get a job and would’ve had a much better time knowing that. Go to grad school. Come out sooner.

    The Logo Creative – What’s the most important piece of advice you have received as a designer that’s helped you?

    Debbie Millman – When I was worried about the world, Seth Godin told me this: Government doesn’t make culture. Culture makes government.

    The Logo Creative – What would be your advice for new Logo and Graphic Designers?

    Debbie Millman – Learn how to code.

    learn more about Debbie Millman | debbiemillman.com| Wikipedia | Design Matters

    Follow @debbiemillman

    Check out designers interview discussion on Linkedin

    Join The Logo Creative LinkedIn Group

     


    Also published on Medium.

    Posted in Designer Interview, Inspiration
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Creating simplicity takes time and effort to arrive at a perfect solution.

See past form, respect process!"

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The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.

The interview is also featured on today's newsletter. 

tiny.cc/thelogocreative

Join us, say hi and let's chat 👋
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Storyategy by @mrmattdavies

The book goes through a simple 6 step process to build a powerful brand using the power of storytelling.

If you don’t know who Matt is, Matt Davies is a creative brand & marketing strategist with over 16 years of professional experience. 

He is a passionate advocate of using storytelling and ‘archetypal’ branding as the basis for marketing and business strategy.

Amazing book! - Well Done Matt! @mrmattdavies

If you would like a copy of your own it’s available on Amazon and Wordery:

Amazon UK: https://amzn.to/3pdjnGF
Wordery: https://tidd.ly/3owERxj

Join Our Newsletter: https://thelogocreative.substack.com/subscribe
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It was nice to feature Andy and thanks again for taking part and sharing your insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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Alex is a graphic and web designer based in London UK

I have been following Alex for a while and like his diverse range of design styles.

It was nice to feature Alex and thanks again for taking part and sharing your insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
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I have had it for awhile now and read it twice as the wealth of knowledge and tips Drew presents in the books is great.

You can checkout our first look video both on IGTV and YouTube.

Head over to the book review section on our website for the full book review.

Link in bio @thelogocreative 

If you haven't already we recommend getting a copy you won't regret it, awesome book!

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#knowyouronions #drewdesoto #KYO #thelogocreative #thelogocommumity #design #graphicdesign #bookblog #booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm #bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader #booksofinstagram #corporateidentity #identitydesign
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James is a talentend logo designer from Southampton,, right here in the UK.

I have been following James for a long time now and being a fan of sketching I  always love seeing his sketching process.

It was a pleasure to feature James and thanks again for taking part and sharing your insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
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The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
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#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
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It was such an honor to feature Rian and appreciate him sharing some great insights and background into his career.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#rianhughes #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
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Here are some pics of inside the book.

I can’t recommend this book enough! Full of insightful information and lessons taught by Francis himself that are easy to follow and get to grips with.

I have spent a few weeks learning from the book and it’s already elevated my lettering work which I shared on my newsletter. 

Join Newsletter: https://thelogocreative.substack.com/subscribe 

Amazing book! - Well Done Francis! @fran6

If you would like a copy of your own it’s available on Amazon:

Amazon UK: https://amzn.to/3pdjnGF 

Amazon US: https://amzn.to/3nfrdO3 
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#FrancisChouquet #lettering #handlettering #type #typography #sketch #sketchbook #letters #graphicdesign #illustration #drawing #pencil #handtype #calligraphy #letteringco #typespot #typegang #goodtype #thedailytype #typespire #typematters #welovetype #calligritype #handmadefont #typedaily #thedesigntip #typographyinspired
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It was a pleasure to feature Scott and appreciate him sharing his insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
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It was a pleasure to feature Philip and thanks again for taking part and sharing his insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    Got a signed advanced copy of nucollage 001 back i Got a signed advanced copy of nucollage 001 back in 2019 and it's an amazing book by the legend @davidcarson

Big thanks to David for sending us the book. 

It really is amazing, the spine of the book is very unique!

Checkout the flick through video on YouTube and IGTV.

We also interviewed David in our designer Interviews and the link is in the description under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #davidcarson #graphicdesign #graphicart
    In this edition of our designer Interview we featu In this edition of our designer Interview we feature the legend David Carson @davidcarson

David has really inspired me over the years with his unconventional and experimental graphic style.

David Carson transformed and revolutionized the graphic design scene in America most notably during the 1990’s but also throughout his career.

It was an honour to collaborate and feature.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#thelogocreative #thelogocommunity
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#freelancedesign #logoplace 
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#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
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    I have had this book for quite a while now and rea I have had this book for quite a while now and realised I had not done a first look video.
I'm currently on my second read through and it's a great book.

Big thanks to Kady for sending me the book, She contacted me while she was thinking of writing the book and asked if i would like to read it once finished.

I can confidently say its a treasure to own packed full of easy to digest information that I had to read again! Well Done Kady!

If you would like a copy of your own it’s available on amazon:

Amazon UK: https://amzn.to/2SKdMbT
Amazon US: https://amzn.to/3djf7ji
Kindle: 
https://amzn.to/3iXNGNr

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#branding #brandstrategy #brandfix #books #business #book #books
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Jord Riekwel @larkef

Jord is a talented logo designer for Rotterdam in the Netherlands.

It was a great interview and thanks to Jord for sharing his creative jorney and insights.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
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