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Top Tips for Designing a Professional Logo

Top Tips for Designing a Professional Logo

  • 25/09/201816/05/2020
  • by The Logo Creative
  • In many ways, building a company is akin to raising a baby. They both start with conception, and then you nurture it/him for years while loving them more than anything else. So, it goes without saying that when you are designing a professional logo i.e. the face of the company, you want it to be the very best. You don’t want to compromise, and you shouldn’t, for the logo is more than just an attractive design that carries the name of your company, it’s the symbol for everything that the company stands for.

    If you want to design a company logo that’s unique, polished, appealing to the eyes, and most of all- projects the exact message that you have in mind, then the following tips should be able to help you:

    Table of Contents

    • Understand your colors
    • Use a Custom Font
    • Keep it Simple
    • Be Bold, Avoid Cliché
    • Conclusion

    Understand your colors

    When it comes to logo designs, then you can’t pick colors as per your personal preferences. This is because each color represents something, and you want to pick the right colors to send across the right message.

    Let’s take a look at a few popular colors and see how some of the most famous brands have used them properly:

    • Yellow: Yellow is an optimistic and cheerful color. This is the reason why it’s been used by brands like Snapchat, Ikea, and Best Buy to suggest good customer service and brand reliance.
    • Red: When you want to convey a feeling of enthusiasm, passion, and excitement, then you can’t go wrong with Red. Well, take a look at Coca-Cola whose logo is primarily based on Red. It picked it to aptly represent the passion for life which it actively uses in its marketing campaigns. The same ideology is followed by Vodafone which also uses red in its logo.
    • Blue: Blue says “I am dependable, I am trustworthy”. Powerful brands which people trust their money with such as American Express, JP Morgan, etc. are case in point.
    color-psychology-meaning-emotion-poster

    Colors have a huge impact on your brand. Furthermore, there are many ways to use color to bolster your personal brand too. Thus, you must select the color palette carefully. Additionally, the combinations should also allow for a logo to look good even when recreated in pure black and white colour.

    TP4 Projects Logo DesignUse a Custom Font

    Even though you can easily find millions of fonts to choose from when designing your logo, you can’t just pick the first “decent” one that you come across. This is because the font plays a huge role in branding, especially when we talk about a wordmark or lettermark logo. The design below is what we did for TP4 Projects, we created a custom icon and typeface so its unique to their brand. You can read about the TP4 Projects Case Study.

    This slideshow requires JavaScript.

    It’s important to pick a font that touches the right emotions:

    • Formal, Reliable: Didot, Georgia, Times
    • Elegant, Classic: Snell Roundhand, Buttermilk, Edwardian
    • Friendly, Contemporary: Josefin, Museo, Clarendon

    However, it’s also important that it’s unique and attractive. After all, how else can you make your brand stand out? Creating an original design isn’t enough. You also need an uncommon or rather an original font. Just take a look at the logos of Coca-Cola, Pinterest, Disney, etc. all of which have distinct and pleasing typefaces.

    Keep it Simple

    You can talk to any marketing expert, and they will tell you that complicating a logo design is one of the biggest branding mistakes to avoid.

    When you have the brush and palette in your hands, you may want to show your creative side and experiment with different geometries, fonts, color techniques, etc. However, the truth is that the simplest designs are the most effective.

    This slideshow requires JavaScript.

    Consider Apple Inc which is one of the biggest tech companies in the world. You would think of a tech company you don’t think of a simple fruit shape you think complicated. However, what they did was pure genius! and simplicity at its finest!… Surprise, surprise?

    What you may not notice is that it’s the bite that makes the Apple logo so unique and impactful. A simple Apple icon wouldn’t have been as effective.

    Another great example of a simple logo design is Nike. It’s a “tick”, a symbol that says “just do it”. This kind of brevity creates the biggest impact.

    Be Bold, Avoid Cliché

    It’s not hard to be creative. However, you must be willing to work for it. The thing is, the first few ideas you come up with for your logo aren’t going to be the best ones. That’s a part of the process. In fact, the first few ideas are most likely to be “ok-ish” or dull, even. However, as you will throw one unsatisfactory logo design after another in the bin, you will begin to notice the progress and eventually you will have the perfect design.

    For you to harness the power of bold and simple brand ideas, you must avoid the cliché. It’s ok if you want to take inspiration from other popular designs. However, in the end, you have to create a unique product that’s unlike any other design in the market. Only then you can expect the kind of impact you want from your brand.

    Conclusion

    Designing a professional logo can be quite challenging if you don’t know what you are doing. A lot of people oversimplify the process and can be satisfied by slapping the brand name over a colored circle or rectangle. However, that’s a sign of a poor logo which is ineffective and simply a waste of time plus its unprofessional and will harm your brand and your business in the eyes of the consumers.

    If you are serious about creating a brand, then you should hire a professional logo designer that can create a powerful logo for you. What’s important is that you don’t compromise and understand the significance of a quality company logo. Do yourself and your brand a favor and invest in a professional logo designer and don’t use an online logo maker that will basically produce a generic design that’s probably been used a number of times or a similar look and feel by different businesses using these services.

    It will be cheaper at first but you get what you pay for a generated online logo that’s had no human involvement it just generates a design based on a few questions and basically has a bunch of designs set for certain answers you can do it a number of times and it produces the same result. Once you invest in a human who is a professional logo designer with experience in creating logos and it’s done correctly it will never have to be done again and you can reap the rewards!

    If you would like more personal tips, advice, insights, and access to our community threads and other goodies join me in our community. You can comment directly on posts and have a discussion.

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    ‘Creativity for Sale’ + ‘Mindful Creative’ ‘Creativity for Sale’ + ‘Mindful Creative’ by Radim Malinic is now available worldwide in bookstores and online. 

Grab yourself a copy and reach your creative career potential without the cycle of burnouts and stress. 

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    Check out the latest Designer Interview with Micha Check out the latest Designer Interview with Michael Cherkashin and award-winning graphic designer and creative director @hugagency

It was a great pleasure to feature Michael who shares some valuable insights into logo design  and live as a graphic designer and creative director.

The interview is also featured on today's newsletter, including the book by @made.by.james
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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

Amazon - https://amzn.to/3jh4p0h 

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Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group:
https://thelogocreative.substack.com/subscribe 

We have recently partnered with Mr Mockup:
https://mrmockup.com/ref/thelogocreative/ 

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    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

In this interview Simon shares his design journey, first ever logos he designed, his design process and insights into the logo design industry.

Be sure to check out the interview, link in bio under the designer interview section.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

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    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

Tip - Start looking at business from the outside in! 

You get what you put in!" 

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

- Andrew Marriott - The Logo Creative™

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

_________________________________

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

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