When it comes to your branding, a logotype design can make a huge difference. By conveying your brand message through your logotype, you ensure that you reach the right customers and develop a distinct brand identity. Keep on reading to learn about 5 Signs Your Logotype is Failing, and more about good logotype design.
Coca-Cola brings people joy. It’s happiness in a bottle and enjoyed in 200 countries, consuming a rate of 1.7 billion servings a day. The history of this world famous logo design began in 1886 in New York Harbor with John Stith Pemberton (1831–88). Join us in this article as we look at the Coca-Cola Logo Evolution – Famous Logo Design History.
There is a lot of current research related to typography these days. This is a topic of great interest to logo designers. As we all know that logo has been a powerful force for a long time, and it has a big impact on company branding. Join us in this article as we look at Font Psychology and Typography Inspiration in Logo Design.
Boots is one of the most iconic brands in the UK, trading since 1849. It’s well known for being a health and beauty retailer/pharmacy but the brand had become ‘dated’ and ‘old-fashioned’. In this article, we look at The Process of Boots Logo Redesign With Rob Clarke.