Creating a new product line is exciting and filled with challenges. There are some common mistakes nearly all businesses encounter in the process. Knowing what they are can help you avoid issues and keep your project on track and on deadline. In this article we discuss Common Pain Points When Creating a New Product Line.
In this article we discuss Service Marketing vs. Product Marketing: Here’s the Difference.
In this book review, we take a look at Graphic Design for Art, Fashion, Film, Architecture, Photography, and Product Design & Everything In Between by Andy Cooke
It’s a collection of ground-breaking campaigns for the creative industries and insights from the world’s leading design studios and shows how today’s graphic designers are thinking, collaborating and breaking the rules.
This may be a bold (and perhaps inaccurate) statement, but consider this. Where would Nike be without the famous Swoosh? What about Google’s upbeat, colorful interfaces and Doodles? Or Apple’s minimalist silhouette of a half-bitten Macintosh apple?
It’s not just what’s inside that counts / Why your brand’s packaging is just as important as what’s inside
Not simply for protection or shipping purposes, your product’s packaging has a much, much more important purpose: to communicate who you are, what you stand for and what it means to your customer. In essence – your brand’s story. Read on to find out How does your packaging tell your story?