In this article we discuss Service Marketing vs. Product Marketing: Here’s the Difference.
In this book review, we take a look at Graphic Design for Art, Fashion, Film, Architecture, Photography, and Product Design & Everything In Between by Andy Cooke
It’s a collection of ground-breaking campaigns for the creative industries and insights from the world’s leading design studios and shows how today’s graphic designers are thinking, collaborating and breaking the rules.
This may be a bold (and perhaps inaccurate) statement, but consider this. Where would Nike be without the famous Swoosh? What about Google’s upbeat, colorful interfaces and Doodles? Or Apple’s minimalist silhouette of a half-bitten Macintosh apple?
It’s not just what’s inside that counts / Why your brand’s packaging is just as important as what’s inside
Not simply for protection or shipping purposes, your product’s packaging has a much, much more important purpose: to communicate who you are, what you stand for and what it means to your customer. In essence – your brand’s story. Read on to find out How does your packaging tell your story?