Creating a strong brand takes time, and sometimes you need to change it along the way. If you’re thinking about rebranding, consider these risks before taking the leap!. In this article we discuss The Risks That Come With Rebranding.
Before the days of Discord, Teamspeak was the place for video game chat. I personally remember using it to chat with strangers all over the world while playing some of my favourite games. Teamspeak is an online voice and text chat service used for mainly video gaming and conference calls but could be used for almost anything. The software was founded in 2002 and since then grew to be one of the main crowd voice chat programmes available online.
In this edition of Brand Spotlight, we take a look at Trivago Brand Spotlight
From time to time, successful companies change their logos. Why? Why they change something in the company, where profits grow and where are more than enough customers? According to the Feng Shui School of Forms, the reason, like the logo itself, is in the information plane.
Rebranding as changing the brand and logo as its component is done in order to meet the new energies of the new era. Often these are internal impulses caused by new energy-information flows. Formally, it may be due to the fact that a new director comes to the company, top management changes. Or the range of goods and services varies. The staff and even the target audience are changing.