Many of you have transitioned from being full-time employees to freelance workers, but during that transition, you lost some direction. You may have been spending more time on client work than planning your own future, but we have some easy tips to help you get ahead while freelancing, even if you feel behind.
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In order for your startup to be successful, you need to have done everything possible before rushing into business.
Every business starts with a great idea. Your idea is like the day one of school and the first earned dollar is like your graduation day. To give life to your startup and walking it towards the path of success, you are required to go through a whole slew of syllabus before you can ‘graduate’.
The basic first step is intensely analyzing the industry to determine whether your product has the market, what your potential competitors are doing, and how you can take your business above them.
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Freelance bidding websites attract a lot of freelance projects. They do this by encouraging competition and cheap prices. In this situation, nobody wins. The customer only gets what they paid for (not a lot). And the freelancer can’t grow their business beyond the platform. To win a bid, you must compete on price. To lower your price, you must perform a basic service or reduce your costs. This goes against an advanced freelancers way of thinking. If you focus on adding as much value to a customers business as possible, everybody wins.
There are so many client personalities it’s hard to generalise them into just a few. But here I’ve noted the most common types that I came across and how I handled it.
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Advanced freelancers are different to your typical freelancer in a few important ways. They are reliable when they take work on. They’re consistent in their approach. They do their particular service or craft as a full-time job and enjoy it. And they’re aspiring to create a reputation or brand to help grow their business in the future. But if you were to sum it up in one sentence; they reduce the risk for their customers.
Choosing a logo for your startup Business means finding the core and principals of your business. It’s a chance to show your business’ identity and business values in a way that is straightforward and expressive.
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in this article The Logo Creative discusses The Devotion to Grinding and its a fundamental desire to control your own destiny and ranks very high on most entrepreneurs’ lists of reasons for starting your own businesses. This need is so strong and powerful that entrepreneurs will risk family, future and careers to be their own boss. Unable to feel truly fulfilled grinding for someone else, these particular individuals will never be truly happy following someone else’s plan and taking orders from a boss. Most of the time we are often convinced we have a better way, or an idea that would really revolutionize our industry—or at least our portion of it—and working within a corporate structure is simply stifling that improvement.
Start-ups don’t have it easy. You have to hurdle finance management, business modelling and product development. And even then, there are plenty more challenges to come. One of the biggest tests facing start-ups is gaining a share of the existing market.
This is especially difficult for tech start-ups, who are entering a market that has become heavily saturated over the past decade. But it isn’t impossible, especially if your brand stands out from the crowd. Ready to find out more? Read on for our tips to successfully branding your tech start-up.
Continue reading “Dare to be Different: Branding for New Tech Ventures”
