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Choosing a Logo For Your Satrtup Business

Choosing a Logo For Your Startup Business

  • 03/07/201703/07/2017
  • by The Logo Creative
  • Choosing a logo for your startup Business means finding the core and principals of your business. It’s a chance to show your business’ identity and business values in a way that is straightforward and expressive.

    Choosing a #Logo For Your Startup #Business #logodesign https://t.co/ahfXPlZGWx pic.twitter.com/0CP2BIKQ9z

    — The Logo Creative© ✏ (@thelogocreative) July 3, 2017

    That is why selecting the right design goes far beyond Google searches and should instead require time, patience, and a lot of consideration. You have the idea and business plan. Now they need to have a face that will entice and draw in your potential customers.

    Among the many challenges faced by startup businesses, your visual identity (Logo, Mark, Trademark) is perhaps the most challenging to discover in order to stand out among your businesses wide competition. Plenty of other businesses in the same niche are looking at the same audience and competing for their attention also. Choosing the perfect logo is the best way of attracting it so the your excellent services and products can keep it. However, there are some rules to bear in mind if you want to achieve those finer results.

    Table of Contents

    • Don’t Waste Time Start Early
    • Don’t Focus On Colours, Pick Emotions!
    • Simple Is Timeless
    • Always Strive for Uniqueness and Versatility
    • Go with A Professional and Listen

    Don’t Waste Time Start Early

    It’s not a on the post decision, a sign you saw in the clouds above, or something that just came to you so you go with it. A logo needs to be well thought-out, analysed, and understood. It will represent the core of your company, so it must be memorable and aesthetically appealing. Numerous startups often become immersed in the excitement of it all and leap at the first option and i have seen plenty and they don’t last long!. However, the logo needs to represent you, which is why it should be among the first area you think about when planning your business. An overall concept might be a spur of the moment inspiration, but the entire design should take weeks of assessment and alterations to truly nail it!. Starting early means that you will have no immediate marketing responsibility that might rush your decision.

    One important thing you need to accept from the very beginning: you might change it down the line and my other company has had two logo /  Branding changes within 10 years and each time was well worth the time spent re branding and here’s why. There is a distinct possibility that you will either want or need to modify the design of your logo throughout the years. That is something to keep in mind because as time passes, your business changes. You will have different targets, perhaps a vaster audience, and a better message to send. Your startup will never grow unless you accept the concept that change can also mean progress.

    Don’t Focus On Colours, Pick Emotions!

    The colour of a logo plays a crucial role in the message it conveys. Every single one out there has a message behind it. And, more importantly, a feeling that it evokes in your potential customers. Opting for the right colour is as important as choosing the right design style for your logo. It’s what defines your brand and what your clients will remember and there experiences. Think of the peaceful feeling of green, the comfort of blue, the professionalism of black, or the energy of yellow. Each shade has an emotion attached to it, which is why picking it is essentially choosing what you want your customers to feel.

    For example, take Coca-Cola’s famous logo, with its trademark swirly font. However, that’s not as often associated with their brand as the bright red. In fact, Coke Red has become the name of the tint itself. That is because it’s the perfect choice to inspire the brand’s message. It speaks of passion, love, trust, and vivacity, something that grabs your attention and holds it. The color itself has been the root of their marketing campaign because it centers around those evocative emotions, including their current global campaign which is “Taste The Feeling.” It speaks of fun and excitement. Your company’s logo should likewise express feelings, so think of the message first and the aesthetic appeal second.

    I have wrote an interesting article about Colour Theory, Meanings, Associated Words

    Simple Is Timeless

    Straightforward and clean designs make the most memorable logos, and that’s what you want yours to do. Every startup just entering the market has to face the huge competition around them. That is why the need to be memorable is crucial. One of the most important rules when choosing a logo for your startup business is to keep it simple and think timeless. According to WireSeek, some of the largest tech companies, TV & internet service providers have extremely simple yet memorable logos. Take Apple or Nike as an example.  There may be a temptation to stuff it with complicated elements that look fancy. However, that could run the risk of it becoming too busy, distracting, or even confusing.

    Keep this critical rule in mind: your logo should be distinctive, not descriptive. It needs to send a message, not the whole story. That is why it’s imperative that you cut down on unnecessary elements, don’t use more than two different fonts, and fight the temptation of copying other designs. Be unique and original and remember most ideas have properly already been explored before but copying is not the way to go.

    Always Strive for Uniqueness and Versatility

    Choosing a Logo For Your Startup Business will arrive with the inevitable habit of taking a look at your competitors and seeing their designs. This is the right kind of inspiration. You need to understand what your competition is doing and what sort of emotions it evokes in their customers. However, copying their logo is not only a poor investment in your brand’s identity, but it’s also a way to make it forgettable very fast!. The uniqueness of the design should imprint in your client’s mind, and they should associate it with your business. The visual representation is the first step to gaining trust.

    A study from the University of Amsterdam showed that children at the tender age of 2-3 years old could recognise famous brands and products based on their logos 67% of the time. That is a tremendous sign of a logo’s potential. It can have an impact even on young minds, which is why it’s important that it’s unique so that the association with your business is easy. In addition, you should remember that your logo must have versatility. It will be on your website, business cards, door, flyers, and even mugs, cars, or pens. Don’t think of just the print on paper.

    Go with A Professional and Listen

    As a startup, you may not have a stellar budget, but your logo is not where you should skimp. There are hundreds of generators ready to make one for you, but it’s not enough. It will be generic and meaningless. That is why hiring a professional is a golden rule of creating a truly memorable logo. More importantly, it’s crucial that you listen. Most of us like to think we have a knack for creativity. But don’t forget that you are paying someone else to help you, so take their input and opinion into consideration. It’s their job to create the best logo for your brand.

    So, pay attention and make the creative process a discussion, not a series of instructions and demands. However, there is one important side note within this rule: know what you want. It may be up to the designer to translate your brand’s image and message into a logo, but it’s up to you to decide your business’ values. They cannot offer high-quality services unless you understand what your startup represents or what you want it to say. By the end, make sure your logo is vector based and ask for a full portfolio of your brand’s identity.

    Finding a logo is no easy task. It represents your business’ essence which could set the tone for the entire company. Take comfort in the fact that choosing a logo for your startup should be challenging. If it’s easy, there’s probably something you’re doing wrong.

    Posted in Business Startup Tips, Logo Design, Logo Design Tips
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    Check out the latest Designer Interview with Micha Check out the latest Designer Interview with Michael Cherkashin and award-winning graphic designer and creative director @hugagency

It was a great pleasure to feature Michael who shares some valuable insights into logo design  and live as a graphic designer and creative director.

The interview is also featured on today's newsletter, including the book by @made.by.james
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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

Amazon - https://amzn.to/3jh4p0h 

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Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

- Andrew Marriott - The Logo Creative™

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
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▶️ Go for a walk 
▶️ Change scenery 
▶️ Keep a notebook handy 

What are your methods? 👍

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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

- Andrew Marriott - The Logo Creative™

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group:
https://thelogocreative.substack.com/subscribe 

We have recently partnered with Mr Mockup:
https://mrmockup.com/ref/thelogocreative/ 

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    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

In this interview Simon shares his design journey, first ever logos he designed, his design process and insights into the logo design industry.

Be sure to check out the interview, link in bio under the designer interview section.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
#booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm
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    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

tiny.cc/thelogocreative 

_________________________________

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

 - Andrew Marriott - The Logo Creative 

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

Tip - Start looking at business from the outside in! 

You get what you put in!" 

- Andrew Marriott - The Logo Creative 

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

- Andrew Marriott - The Logo Creative™

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👉 Leave a comment, let's chat! 

_________________________________________

#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

_________________________________

#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

👉 Join the newsletter: tiny.cc/thelogocreative

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