Digital marketing is, in essence, the act of promoting through the online medium. Instead of stores, we have websites that don’t just sell products, but they also “sell” information, usability, and design.
Much has been said about the theoretical principles of User Experience (UX) design (best practices, dos and don’ts, and so on). But there’s often a world of difference between learning a set of techniques and getting to grips with how to actually use them, and there can be real value in seeing how these principles get applied in the real world.
In this post, we’re going to look at five excellent websites run by well-known companies, analyse the nuts and bolts of why they work as well as they do – and highlight some of the wisdom that has gone into their creation.
Emotions play a significant role in our decision-making. It goes beyond intuition as an emotional state when deciding also contributes to the final verdict given. We let go when we are happy and often get super annoyed over little things when we are already stressed out. Emotions reflect in our behaviors and actions, thus the need to trigger the right emotions.
From cave paintings to eBooks, storytelling has been part of the human experience for eons. It’s been so prevalent in our history that, at this point, storytelling is practically in our DNA. Whether we’re recounting our day or giving instructions, stories are there to move our ideas along; it’s how we communicate and convey thoughts, feelings, and emotions.