In this article we share 4 Ways To Improve User Experience.
Marketing is the heart of every business. Marketing campaigns and efforts allow businesses to bring their offers closer to potential customers.
In the current tech-driven world, taking your marketing efforts digitally is the best way to get recognized, case in point, by building your brand’s website.
Improving User Experience: Why Not?
Did you know that eight in ten customers are willing to pay more for a better customer experience? Technically, there are zero excuses not to prioritize your website user experience (UX) and user interface (UI) as these two web design aspects serve as your business’s forefront.
By employing efforts to improve user experience, it’ll yield consecutive advantages, such as increased organic web traffic, more conversions, more loyal customers, and a higher return on investment (ROI).
With this in mind, here are the top four ways you can improve the user experience on your website:
1. Prioritize Mobile Optimization
As of 2020, roughly 51% of global website traffic is accounted for by mobile users.
Since mobile users are responsible for a large percentage of web activities, website operators should prioritize optimizing their content for all devices, particularly mobile phones.
Also, mobile-first indexing, the practice of ranking websites according to their mobile-friendliness, is significant in pursuing a mobile-friendly website.
If you’re wondering why your website is slow, this blog post answers a variety of questions regarding that. Optimizing your website for mobile use can significantly speed up your website, which is only one of the many benefits of mobile optimization.
2. Establish Clear And Straightforward CTAs
Every digital marketing campaign should always have a well-illustrated purpose. Upon redirecting potential customers to your website, what’s next? What do you want visitors to do?
This is where call-to-action (CTA) becomes crucial. To provide worthwhile experiences to your website users, you should lead them to what you want them to do.
Here are some tips on integrating CTAs to your website strategically:
- Make the CTA keywords stand out with the use of web design elements.
- Create a sense of urgency when composing the keywords (ex. Score Today’s Discount).
- Add pricing information if necessary.
- Create CTAs for different audiences (ex. It’s My First Time! vs. I’m A Returning Customer).
- Emphasize the ease of clicking on the CTA to lessen user hesitation (ex. Set Up In 5 Minutes!).
3. Have A Simple And Clean Website Design
Simplicity is the ultimate sophistication. If you think that displaying excessive design elements on your website will attract more customers, you’re wrong, as it’s the complete opposite.
A clean and straightforward website isn’t only easy to make, but also:
- Focuses your visitors’ eyes on CTAs
- Generate more conversions
- Makes your website load faster
- It is universally appealing
- Easier to modify in the long run
- Creates professionalism and trustworthiness
For instance, utilizing white space isn’t just a critical web design element, but it’s one of the essential principles of art and design. You can use the amount of white space to organize your text in a way that puts your readers’ eyes at ease.
4. Never Forget The Search Bar
Last, but not least, has to do with your website’s navigation tools. Every user wants to accomplish their purpose in viewing your website immediately, so how can they find what they’re looking for? It lies behind the proper use and design of your website’s search bar.
Thanks to the search function, they can type particular keywords that’ll lead them to an article, news, image, or a product of related topics.
While the search bar is a minute’s detail on your website, it makes a huge difference to the user experience as it stimulates a shopper’s delight.
Improving user experience is challenging if you don’t recognize your own users’ needs, behaviours, and decisions. By placing yourself in your customer’s shoes, you’ll be able to think of endless ideas to make their experiences better when getting involved with your business.
Hopefully, by applying these ways to improve the user experience, making your clients happy will become a piece of cake.
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Also published on Medium.