Over the last couple of years, video content has become powerful. According to data, 63% of businesses have already started using video marketing. Additionally, a Facebook executive even anticipated that the platform would be wholly dominated by video in less than five years.
In other words, videos have completely dominated society.
Therefore, it shouldn’t be just a single piece of your overall marketing plan. This should be at the core of your campaign and outreach efforts, most especially your social strategy.
In this article, we’ll talk about the importance of leveraging your video strategy ASAP:
Users spend their time mostly on videos
The majority of users on Twitter spend their time viewing video content on the platform. Moreover, users on Youtube spend a whopping 500 million hours worth of hours on videos daily.
It’s true ‒ more and more people are consuming video content on different social media sites.
Videos also generate an enormous amount of engagement among target users. It’s mainly because a lot of users consume content that’s visually compelling and appealing at the same time.
These days, being “visual” isn’t strictly limited to photos and images anymore. Videos are getting more and more prevalent these days. One can easily conclude a majority of your target audience is watching it.
That’s why you should be making video ads, promotions, web series, viral and educational clips based on the preference of your target demographic.
Videos can increase brand awareness
What is brand awareness and how can it affect your business? Well, according to Harvard Business Review, 64% say that shared values are the primary reason why they chose to have a relationship with a brand.
That’s why no matter what industry you come from, creating brand awareness should be one of your top priorities.
Video marketing is one of the best ways to create awareness for your brand. Not only because a majority of the internet’s traffic is dedicated to video, but it’s also an excellent way to improve your conversion rates.
It also helps you generate more leads, and improve your overall engagement.
All of these are advantageous when it comes to using video to increase brand awareness.
It can also increase your online presence
According to a report, 93% of marketers say that they landed a new client thanks to videos on social media. But that’s not all. 88% of marketers say that they’re satisfied with the return on investment (ROI) of the video ads that they’re posting on social media channels.
So, the more places people can find you, the higher the chance that they’ll convert into paying customers.
Youtube is the second largest search engine. However, there are still numerous sites, including social media platforms where you can find massive opportunities to engage prospects and amplify your reach.
Videos can boost sales
Despite these numbers, the overall effectiveness of videos is not that surprising. Think about it, ‒ our most dominant sense is vision. That means that most of the information that is translated into our brains is purely visual.
If photographs can already generate a lot of engagement and sales, how much more will their moving counterparts, right?
Your website conversions will improve
When it comes to running online marketing campaigns, the conversion rate is vital.
If you’re not converting those leads into sales, then your business won’t flourish.
To amp up your video marketing strategy, you must learn to convince consumers to check and buy your products and services. Videos can give prospective customers much-needed clarity until they end up deciding.
For instance, just by adding product videos to your landing page, it already boosts your conversions.
Moreover, 71% of marketers say that videos are more conversion friendly. Do it the right way, and even with minimal effort, you’ll achieve results.
Tell your brand’s story through videos
Storytelling is a powerful tool that helps brands make an impression that stands out and sticks to the minds of prospects.
It usually follows a brand’s theme and can be told over and over again.
It’s a powerful tactic to tell the story behind your brand, enhance engagement and bond with your target audience. It’s because videos have this fantastic ability to create a variety of powerful emotions.
Through storytelling, your brand adapts to basic human nature, in narrative structures, where “language” and “thought” go together.
Build trust with videos
The goal of marketing is to create long term relationships built on trust from customers. Trust is the very foundation of most marketing campaigns.
Video marketing creates reliable connections that other types of content can’t. It evokes a variety of emotions, unlike any other medium.
Moreover, it uses various elements like the tone of voice, music, and facial expressions. You simply can’t achieve that through an infographic, photo, or blog post.
Aside from that, most effective marketing videos present products in the marketing form. As a result, it fosters trust. In fact, 57 percent of customers say that this gave them the confidence to make online purchases.
Boosts engagement between your brand and your audience
Video content boosts your engagement on various social media channels.
In a highly competitive digital marketing world, engagement is vital. If your content isn’t driving engagement, your traffic and conversion rates will suffer.
So focus on creating relevant and educational content material that will drive engagement. In a world where people have increasingly short attention spans, engagement is invaluable.
Video marketing has been around for a long time, but now it’s starting to reach new heights. Online videos make it more convenient for small businesses to market their business online, on a level playing field.
Today, video content continues to grow, and it isn’t showing any signs of slowing down.
The good news is, it isn’t exclusive to big brands anymore.
One of the best approaches is if you want to boost your social media marketing strategy because the content you’re creating is personal, it provides a real impact on your audience.
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Kevin Urrutia is the founder of Voy Media, Providing Facebook marketing services based in New York. We believe in the power of Facebook advertising in helping businesses to boost their sales and improve their conversions aiding businesses to push the right message to the right audience in order to deliver the right outcomes.
Also published on Medium.